Guest Times

  • AdStand: The IPL Ad Break AdStand: The IPL Ad Break
    Brands are investing big bucks on IPL. There are over 100 brands that are involved with IPL. But are we seeing advertising that can stand up to the stage where they are performing?

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  • Adstand: Stories brands tell Adstand: Stories brands tell
    The columnist takes a look at the Swedish Tourism campaign, the latest Micromax ad and the Ola ad. The good thing of advertising is that it delivers sublime to silly all in the same week

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  • AdStand: The IPL Circus AdStand: The IPL Circus
    Going by the build-up campaigns on television and radio, one get the impression that it is more about gibberish and senseless visuals n lacking in planning or scheduling

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  • AdStand: The ecom merry band AdStand: The ecom merry band
    Ecom brands are greasing the wheels of the advertising industry. This week Flipkart and Amazon came out with brand new ads, both highlighting the easy return policy. MakeMyTrip also aired two new commercials but they seem very contrived

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  • AdStand: The Public Service Ads AdStand: The Public Service Ads
    Tea, detergent and anti-smoking campaigns are three very disconnected categories for socially appealing narratives. Brands should continue to focus on such narration, though, irrespective of the timing of award shows

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