AdStand: The ‘jugaad’ connection Two commercials with two exactly similar narratives and two brands saying the same message: that frugality is a bane of happiness, long-term thinking and progress. But is jugaad all that bad? Have we reduced this to a simplistic pop culture narrative?
AdStand: Looking back at 2015 – Episode 3 India now has a new category called Live Entertainment properties – in sports and music – and the advertising industry now has a completely new category with no old rules to fall upon
AdStand: Power of the silent majority Superstar Aamir Khan is also India’s most desired brand endorser. Samsung, Titan, Godrej, Tata Sky, Coke, Snapdeal have all used him to great effect. In the current war of words over his statement, have the brands missed a trick by not being upfront and supporting the actor?
AdStand: Rise of Self, Be You Naresh Gupta, Managing Partner & CSO, Bang in the Middle, writes that in the competitive world of fashion, it is unexplainable that a lot of the recent campaigns are a me too of the Jabong ad of last year