Guest Times

  • AdStand: The ecom merry band AdStand: The ecom merry band
    Ecom brands are greasing the wheels of the advertising industry. This week Flipkart and Amazon came out with brand new ads, both highlighting the easy return policy. MakeMyTrip also aired two new commercials but they seem very contrived

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  • AdStand: The Public Service Ads AdStand: The Public Service Ads
    Tea, detergent and anti-smoking campaigns are three very disconnected categories for socially appealing narratives. Brands should continue to focus on such narration, though, irrespective of the timing of award shows

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  • AdStand: The ‘jugaad’ connection AdStand: The ‘jugaad’ connection
    Two commercials with two exactly similar narratives and two brands saying the same message: that frugality is a bane of happiness, long-term thinking and progress. But is jugaad all that bad? Have we reduced this to a simplistic pop culture narrative?

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