Guest Times

  • AdStand: The ‘jugaad’ connection AdStand: The ‘jugaad’ connection
    Two commercials with two exactly similar narratives and two brands saying the same message: that frugality is a bane of happiness, long-term thinking and progress. But is jugaad all that bad? Have we reduced this to a simplistic pop culture narrative?

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  • AdStand: Power of the silent majority AdStand: Power of the silent majority
    Superstar Aamir Khan is also India’s most desired brand endorser. Samsung, Titan, Godrej, Tata Sky, Coke, Snapdeal have all used him to great effect. In the current war of words over his statement, have the brands missed a trick by not being upfront and supporting the actor?

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  • AdStand: Rise of Self, Be You AdStand: Rise of Self, Be You
    Naresh Gupta, Managing Partner & CSO, Bang in the Middle, writes that in the competitive world of fashion, it is unexplainable that a lot of the recent campaigns are a me too of the Jabong ad of last year

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