Guest Times

  • Adstand: #Brexit, #Hughxit, #Aajtaknews Adstand: #Brexit, #Hughxit, #Aajtaknews
    Brands are sold, and even nations’ fates are decided by clever marketing campaigns. Britain exited Euro with a silly hashtag; Micromax moved from Hugh Jackman to Kapil Sharma; and AajTak reimagined the black and white 60s for an app launch

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  • Adstand: Does honesty work? Adstand: Does honesty work?
    Two campaigns this week – Airtel and Finolex fans – have been the most talked about campaigns of the week. Both have been blazing away on social media. Honesty is a difficult virtue in both categories

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  • AdStand: Father’s Day 2016 AdStand: Father’s Day 2016
    There are really very few brands that have been built on father appeal. Yet this year many of those brands crossed over to other side, they did celebrate fatherhood. The clutter of Father’s Day ads led brands trying to differentiate hard from others

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