Adstand: Does honesty work? Two campaigns this week – Airtel and Finolex fans – have been the most talked about campaigns of the week. Both have been blazing away on social media. Honesty is a difficult virtue in both categories
AdStand: Father’s Day 2016 There are really very few brands that have been built on father appeal. Yet this year many of those brands crossed over to other side, they did celebrate fatherhood. The clutter of Father’s Day ads led brands trying to differentiate hard from others
AdStand: When Sarkar advertises The issue that all government ads face is the lack of craft and finesse in the execution of campaigns. They often look like hurriedly put together, badly produced and look amateurish
AdStand: The IPL Ad Break Brands are investing big bucks on IPL. There are over 100 brands that are involved with IPL. But are we seeing advertising that can stand up to the stage where they are performing?