Guest Times

  • Ad Stand: When brands break walls Ad Stand: When brands break walls
    Leo Burnett’s #ReverseForKindness campaign — the simple act of writing English like Arabic, not left to right but right to left — creates a strong impact. The underlying message that directional way of writing language does not change the way of expressing thoughts is very powerful. In these times where the leaders of nations are busy dividing people, this is a powerful message of unity

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  • Ad Stand: The milk sellers Ad Stand: The milk sellers
    It is surprising that though a whopping 10% of global milk production comes from India, yet all these years milk has not seen many brands come in and build traction. But things are not the same any more. In last few months, a slew of brands who are trying their hands in the milk market, though not in fresh packaged milk

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  • Ad Stand: Gandhi, Amazon and commerce Ad Stand: Gandhi, Amazon and commerce
    This has been an interesting week with two controversies that broke out of nowhere. The first involved khadi, Gandhi and Modi. The second was about Amazon selling doormats and flip-flops with images of the Indian flag and Gandhiji’s pictures, not in India though

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  • Ad Stand: The gender balance in advertising Ad Stand: The gender balance in advertising
    Advertising has the power to drive change, advertising can create new reality. The brands need to relook at most of the dominant codes they push in advertising and actually push and become the drivers of new sensibilities. Then the consumers will surely connect in stronger, engaging ways

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