Guest Times

  • Ad Stand: Branded Diwali Ad Stand: Branded Diwali
    Diwali is the time when Indians shop heartily. The social media becomes a platform to announce purchase, with pictures of crowded markets, traffic jams and what not. It’s a five-day shopping festival with days dedicated to categories. No matter brands wait for this time of the year

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  • Ad Stand: The pan masala wars Ad Stand: The pan masala wars
    The pan masala category bought social acceptance by signing up celebrities. It is an interesting category, trapped in its own culture and lingo. It’s good to get a celebrity, but no celebrity can save the brand from lack of coherent creative strategy

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