My Story: Advertising was never my first love, storytelling was Rajat Pandey, Senior Business Partner at BBH India, says he always thought being a storyteller would be the coolest profession. He began his career in journalism before moving to advertising. Today, he believes that storytelling is the biggest talent that an ad professional can possess
My Story: I lied in my first interview! That’s Santosh Padhi, aka Paddy, Co-founder and Chief Creative Officer of Taproot India, the man Cannes Lions has ranked as one of the Top 10 Creatives in the world. He had actually wanted to join the Army, but fate took him to Mudra instead – and how
My Story: I was happy selling video cassettes in buses Swapan Seth, Chairman of the Board, Equus, is a creative maverick who has been there done that. He says a nudge from a buddy in a college canteen pushed him into the unknown world of advertising and made him a college dropout!
My Story: A white manila envelope did the trick! Vivek Srivastava, Jt. Managing Director of Innocean, says that coming from a family of civil servants, advertising was never the chosen career option. But a summer internship during his MBA programme changed the course of things, forever
My story: How I came to advertising – and Lintas Sudha Natrajan stepped down as CEO of Lintas Initiative Media to set up The Media Consultancy and The Media Cafe. As she recalls, the beer served in the Lintas canteen those days after 6 PM made it the coolest agency to work for!