Guest Times

  • Ad Stand: Gandhi, Amazon and commerce Ad Stand: Gandhi, Amazon and commerce
    This has been an interesting week with two controversies that broke out of nowhere. The first involved khadi, Gandhi and Modi. The second was about Amazon selling doormats and flip-flops with images of the Indian flag and Gandhiji’s pictures, not in India though

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  • Ad Stand: The gender balance in advertising Ad Stand: The gender balance in advertising
    Advertising has the power to drive change, advertising can create new reality. The brands need to relook at most of the dominant codes they push in advertising and actually push and become the drivers of new sensibilities. Then the consumers will surely connect in stronger, engaging ways

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  • AdStand: The Fightback AdStand: The Fightback
    It’s not often that an agency fights back to protect its reputation publicly. Last week this happened. Rediffusion Y&R fought back. And Jack and Jones was forced to eat humble pie by consumers

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  • Ad Stand: A chaotic week and a few ads Ad Stand: A chaotic week and a few ads
    Post Diwali, Indians learnt a new word ‘Demonetization’. Trade dipped. With cash becoming scarce, the brands are not moving off the shelves. So, should the brands reduce the intensity of ads or should they hope that the next morning will be better and continue to engage with the consumers?

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