Ad Stand: Currency shock and fake news No one knows how to handle the currency shock. All of a sudden, fake has become mainstream news. When the demand for most consumer goods has nosedived, advertising has no option but to take a break
AdStand: The Fightback It’s not often that an agency fights back to protect its reputation publicly. Last week this happened. Rediffusion Y&R fought back. And Jack and Jones was forced to eat humble pie by consumers
Ad Stand: A chaotic week and a few ads Post Diwali, Indians learnt a new word ‘Demonetization’. Trade dipped. With cash becoming scarce, the brands are not moving off the shelves. So, should the brands reduce the intensity of ads or should they hope that the next morning will be better and continue to engage with the consumers?
Guest Times: Why Arnab Goswami had to reinvent himself Times Now’s editorial boss not only became his competitors’ envy, even those who criticised him clandestinely watched his show. For the Jains too, it will be a good opportunity to get off the Tiger that they had inadvertently mounted
Ad Stand: Branded Diwali Diwali is the time when Indians shop heartily. The social media becomes a platform to announce purchase, with pictures of crowded markets, traffic jams and what not. It’s a five-day shopping festival with days dedicated to categories. No matter brands wait for this time of the year
Ad Stand: Airlines and ticket to fly Airline brands are fighting a pitch battle on print and social media to lure more and more customers. And bearing the brunt is Indian Railways, which has to pull up its socks right away
Ad Stand: The pan masala wars The pan masala category bought social acceptance by signing up celebrities. It is an interesting category, trapped in its own culture and lingo. It’s good to get a celebrity, but no celebrity can save the brand from lack of coherent creative strategy