Flashback 2011 – Way forward 2012 ‘A look into the future of digital media in the context of advertising’ by Dinesh Swamy, Creative Director, Digital Law & Kenneth
Trading Social Media: Christian Schmalzl Few of the negotiation skills that advertisers have learned from buying TV and poster spots can be transferred to social media.
Making Social Media Pay: Ivan Fernandes Ivan Fernandes, Global Director, Social Media Technology at MediaCom on how do brands make sure their efforts on social media pay?