Guest Times

• Flashback 2011 – Way forward 2012
  ‘A look into the future of digital media in the context of advertising’ by Dinesh Swamy, Creative Director, Digital Law & Kenneth
  
  ----READ MORE----

• 2012: When social marketing will become marketing
  ‘A perspective on the future of social media for digital marketers’ – by Shekhar Mhaskar, GM Interactive, Cheil Worldwide SW Asia
  
  ----READ MORE----

• Guest Times: It’s Effie time!
  Kapil Arora of Ogilvy & Mather takes a tongue and cheek look at the Effies that will be held tonight in Mumbai
  
  ----READ MORE----

• b4-i-4get: Where there’s a Will there is a Bill
  Do you think media really care about the Bill, other than getting to report conflict? asks Nataranjan Bohidar.
  
  ----READ MORE----

• BOP and Corruption – By Naresh Gupta
  Naresh Gupta, National Planning Director, India, Cheil Worldwide SW Asia give a dope on BOP of corruption.
  
  ----READ MORE----

• Media Research – Connecting v/s Counting: Premjeet Sodhi
  The media research must be recrafted to focus on Connecting rather than on counting, opines Sodhi.
  
  ----READ MORE----

• Trading Social Media: Christian Schmalzl
  Few of the negotiation skills that advertisers have learned from buying TV and poster spots can be transferred to social media.
  
  ----READ MORE----

• Making Social Media Pay: Ivan Fernandes
  Ivan Fernandes, Global Director, Social Media Technology at MediaCom on how do brands make sure their efforts on social media pay?
  
  ----READ MORE----

• The lessons that Bigadda.com teaches: Alok Kejriwal
  Alok Kejriwal, CEO and Co-Founder at Games2win points out 5 of the most dangerous marketing blunders.
  
  ----READ MORE----

• b4-i-4get : Marketing bottom up
  The matter of poverty must engage us all Indians. Except the lot of us who are in advertising…
  
  ----READ MORE----