Guest Times

  • AdStand: The Fightback AdStand: The Fightback
    It’s not often that an agency fights back to protect its reputation publicly. Last week this happened. Rediffusion Y&R fought back. And Jack and Jones was forced to eat humble pie by consumers

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  • Ad Stand: A chaotic week and a few ads Ad Stand: A chaotic week and a few ads
    Post Diwali, Indians learnt a new word ‘Demonetization’. Trade dipped. With cash becoming scarce, the brands are not moving off the shelves. So, should the brands reduce the intensity of ads or should they hope that the next morning will be better and continue to engage with the consumers?

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  • Ad Stand: Branded Diwali Ad Stand: Branded Diwali
    Diwali is the time when Indians shop heartily. The social media becomes a platform to announce purchase, with pictures of crowded markets, traffic jams and what not. It’s a five-day shopping festival with days dedicated to categories. No matter brands wait for this time of the year

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  • Ad Stand: The pan masala wars Ad Stand: The pan masala wars
    The pan masala category bought social acceptance by signing up celebrities. It is an interesting category, trapped in its own culture and lingo. It’s good to get a celebrity, but no celebrity can save the brand from lack of coherent creative strategy

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