Guest Times

  • Ad Stand: Gender identity and wedding in ads Ad Stand: Gender identity and wedding in ads
    Gender identity is rather new to advertising and may be that is why most brands traditionally have not gone beyond the stereotypical roles. The portrayal that needs to change in Indian advertising is wedding. From jewellery to automobiles, weddings in India have always been shown as grand and indulgent

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  • Ad Stand: When brands tap into activism Ad Stand: When brands tap into activism
    This is an interesting phase we are living in. While the leaders want us to forget the real issues, the brands are raising them. It’s praiseworthy that business and advertising are pushing the correct thing and that too from unlikely brands

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  • Ad Stand: When brands break walls Ad Stand: When brands break walls
    Leo Burnett’s #ReverseForKindness campaign — the simple act of writing English like Arabic, not left to right but right to left — creates a strong impact. The underlying message that directional way of writing language does not change the way of expressing thoughts is very powerful. In these times where the leaders of nations are busy dividing people, this is a powerful message of unity

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  • Ad Stand: The milk sellers Ad Stand: The milk sellers
    It is surprising that though a whopping 10% of global milk production comes from India, yet all these years milk has not seen many brands come in and build traction. But things are not the same any more. In last few months, a slew of brands who are trying their hands in the milk market, though not in fresh packaged milk

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