Ad Stand: Gandhi, Amazon and commerce This has been an interesting week with two controversies that broke out of nowhere. The first involved khadi, Gandhi and Modi. The second was about Amazon selling doormats and flip-flops with images of the Indian flag and Gandhiji’s pictures, not in India though
Ad Stand: The gender balance in advertising Advertising has the power to drive change, advertising can create new reality. The brands need to relook at most of the dominant codes they push in advertising and actually push and become the drivers of new sensibilities. Then the consumers will surely connect in stronger, engaging ways
Ad Stand: The diminishing power of impulse buying Online shopping has made things easy as everything is available just a click away. But this has killed the spontaneity of shopping. With smart algorithms, shopping tips from sites and suggested things to buy, the power of impulse has started to go down sharply
Ad Stand: Currency shock and fake news No one knows how to handle the currency shock. All of a sudden, fake has become mainstream news. When the demand for most consumer goods has nosedived, advertising has no option but to take a break
AdStand: The Fightback It’s not often that an agency fights back to protect its reputation publicly. Last week this happened. Rediffusion Y&R fought back. And Jack and Jones was forced to eat humble pie by consumers
Ad Stand: A chaotic week and a few ads Post Diwali, Indians learnt a new word ‘Demonetization’. Trade dipped. With cash becoming scarce, the brands are not moving off the shelves. So, should the brands reduce the intensity of ads or should they hope that the next morning will be better and continue to engage with the consumers?