Goafest 2011

• Goafest 2011: IAA Olive Crown Awards make a green impact
  Inaugural edition of the Olive Crown awards honoured the creative excellence in communicating sustainability.
  
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• Interview: Laurie Coots, CMO, TBWA Worldwide
  Clients are more pitch based and the agency business is highly pitch based these days, remarks Coots.
  
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• Interview: Sir John Hegarty, Chairman & Worldwide Creative Director, BBH
  “There’s nothing as wastage. Every message out there goes to the consumers!”, opines Sir John Hegarty in conversation with Neha S of BestMediaInfo.com.
  
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• Goafest 2011: Once bitten, twice shy; Once low attendance, twice…??
  The knowledge sessions at the Seminar Hangar witnesses a not-so-full scenario. What’s the solution? What’s the end? We dig in further…
  
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• Goafest 2011: A tale of ethos, pathos and what not!
  Neha S shares her experience of covering Goafest, including her stints with the live tweeting, media room and the seminar hangar!
  
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• Goafest 2011 Creative Abbys: Ogilvy tops with a Grand Prix & 5 Gold
  Leo Burnett follows with 3 Gold; Mudra Communications is the agency of the year with 37 metals including 2 Gold, 13 Silver.
  
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• Pops: Why creative agencies win media awards?
  KV Sridhar, NCD, Leo Burnett analyzes on what helps the creative agencies win the media awards.
  
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• Prasoon Joshi: Don’t come to holiday destination for advertising festival
  Agency heads looked disgusted by the low attendance at learning sessions?
  
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• Goafest 2011 Creative Abbys: M&C Saatchi leads in Direct Category
  M&C Saatchi wins 3 metals followed by Grey and Mudra Communications winning 2 each.
  
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• Goafest 2011 Media Abbys: Maxus tops; Lodestar and Mindshare follow
  Creativeland Asia remains the second agency to win 2 Gold after Maxus.
  
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