AdAsia 2011

• AdAsia 2011 Day 2: New paradigm of advertising is all about ‘acts’
  Digital and social media have changed the traditional concept of creativity as consumers themselves have begun to carry the brand message
  
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• AdAsia 2011: The celebrations begin on a high note
  I&B Minister Ambika Soni opens the event, followed by a tongue-in-cheek address by SRK
  
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• AdAsia 2011: Ram Charan decodes the uncertainty of the new market
  In his keynote address, the management guru elaborates the four forces that are shaking the corporate world
  
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• AdAsia 2011: Asia will bring the next creative Renaissance
  Some of the best minds in advertising speak about creativity standards, stumbling blocks and challenges in Asian markets
  
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• AdAsia 2011: Reverse engineering in a new market
  The star session of the day saw Interpublic Group Chairman Michael Roth and HUL’s Harish Manwani analysing the secrets of brands reinventing themselves over time
  
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• AdAsia 2011: How to make brand India shine out by 2020
  Concluding session of day 1 focused on how companies and brands going global will help shape up the brand India in the next decade
  
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• AdAsia 2011: A fourth dimension to building brands
  Consumer behaviour is changing dramatically and the terms of engagement are undergoing a paradigm shift among new age consumers, courtesy social platforms
  
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• AdAsia 2011: Where are netizens headed to?
  A session moderated by VivaKi’s Rishad Tobaccowala discussed if mobile will be the new screen to consume media
  
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• AdAsia 2011: Conversations are driving brand communication
  Nikesh Arora, Senior Vice President and Chief Business Officer, Google India shares insights and future of digital marketing
  
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• AdAsia 2011: ‘Adkatha’ chronicles the Indian advertising journey
  Book launches take the centre stage at the event
  
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