Events

• AdAsia 2011 Day 3: Indra Nooyi claims disruption is our new friend
  “Innovation is not just about refreshing what you have. It’s about rethinking and reframing your whole product offering & complete service,” claims Nooyi
  
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• AdAsia 2011 Day 3: Wallet economics – Women control two-thirds of global consumption
  An Asian woman is not same as rest of the world largely because of their economic stage. But what are the other stimuli?
  
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• AdAsia 2011 Day 3: Realising the power of ‘Dream
  In a powerful session on how big ideas are created and not born, Saatchi & Saatchi’s Creative Chairman Robert Senior delves into the structure and power of ‘big ideas’
  
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• AdAsia 2011 Day 3: When ethics is at the heart of business
  Soon it might be driving a lot of businesses in the near future
  
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• AdAsia 2011 Day 2: Joseph Tripodi on how brand Coke remains relevant over time
  Prasoon Joshi quizzes Tripodi on the brand’s strategy, the ‘Think liquid and linked’ London Olympics campaign, and the campaign to save polar bears
  
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• AdAsia 2011 Day 2: Creating new role models – through TED
  The global platform that encourages unique ideas, is turning its face to India in a big way
  
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• AdAsia 2011 Day 2: Fighting the ‘trust famine’ in the consumer’s mind
  The session touched upon the issue of ‘trust’ in brands, and how brand design and technology need to be harnessed to tap consumers
  
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• AdAsia 2011 Day 2: Contagious launches Indian operations
  The London-based communications group has a portfolio of four products and services
  
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• AdAsia 2011 Day 2: Navigating through a fragmented media
  The second session of the second day discussed about Media fragmentation – How to navigate through traffic?
  
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• AdAsia 2011 Day 2: Interview with Simon Bond & Chris Thomas of BBDO
  “India and China remain the top agendas for our global clients,” said Chris Thomas in an exclusive conversation with BestMediaInfo.com
  
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