Ad Craft

• Kellogg’s breakes new campaign featuring Sakshi Tanwar
  The new campaign ‘Shuruaat Sahi Toh Din Sahi’ is conceptualized by JWT; watch the TVC here
  
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• American Tourister unveils new brand campaign
  Conceptualized by Contract Advertising, the campaign including a TVC targets youth with the ‘Smart International Backpacks’
  
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• Haier launches new campaign for its Refrigerators
  Conceived by Crestra Communication, the campaign retains its brand positioning ‘Jhukna Mat’; watch the TVC here
  
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• Vodafone brings back the ‘BlackBerry Boys’
  Conceptualised by Ogilvy, the storyline of the second version of ‘BB Boys’ shows them in a depressed mood primarily because their Blackberry world is no longer an exclusive preserve
  
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• KFC turns ‘So Good’ in its new campaign
  Introduces global tagline, ‘So Good’ and its first ever brand campaign in India conceptualized by Ogilvy Delhi
  
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• Father-daughter duo charm the viewers in Oreo’s new TVC
  Conceptualised by Interface Communications, a slice-of-life moment portrays father-daughter bonding over Oreo
  
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• ‘Yeh IPL Hai Boss’
  The TVC by O&M brings out the fun, craziness and thrill that have turned IPL into the mega mass brand that it is
  
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• Jaypee Cement falls back on ‘wall moments’
  To create a fresh look for the brand, DDB Mudra weaves a story around the ‘wall’ in the TVC
  
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• Moneycontrol.com launches budget campaign featuring ‘Rockstar’ politicians
  Conceptualised by Contract Advertising, the Budget 2012 campaign “Rock the Sabha” shows politicians hitting some really high notes
  
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• Creativeland Asia creates new campaign for Appy Fizz featuring Saif Ali Khan
  Conceptualizes a micrositewww.appyfizz.com as part of the campaign, adding more fun and excitement to hanging out
  
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