Ad Craft

  • Lost innocence: UNICEF’s call for a #FairStart for every child Lost innocence: UNICEF’s call for a #FairStart for every child
    The campaign has been conceptualised by Linteractive and co-created by Avant Garde Films. It draws attention to the lives of underprivileged children and sends out a message that every child should get a fair chance in life. The film has received overwhelming response but creative leaders feel it should have provided solutions

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  • Short mein jaano, goes the tagline of Inshorts Short mein jaano, goes the tagline of Inshorts
    The news app has grown tremendously with over 4-5 million downloads in 1.5 years and has received the best rating of 4.6 among all the news apps on the Google Play Store. For the first time it has come out with a funny ad to promote the brand by Cheil India. It is the first commercial ever made by any news app to promote its brand

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  • Try Myntra, you’ll love it! Try Myntra, you’ll love it!
    Conceptualised by ad film director Shirsha Guha, the online fashion portal asks shoppers to shed their inhibitions and shop online bindass as there are international brands available here with easy returns and cash back policy

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