Ad Craft

• DDB Mudra strikes gold for Federal Bank
  The agency made the woman the hero of this campaign to help Federal Bank break into the consideration set of gold loan customers
  
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• Draftfcb Ulka creates ‘milk girl’ for Amul’s Olympic TVC
  Asia’s largest milk brand will be sponsoring the Indian contingent at the London Olympics
  
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• Innocean designs ‘Uber’ campaign for Hyundai’s new i20
  ‘I Live the Uber Life’ initiative is being promoted under a 360-degree-marketing campaign targeting the youth in bigger cities
  
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• Limca adds a dash of freshness to the summer with Kareena Kapoor
  Conceptualized by Leo Burnett, the new campaign, ‘Pyaas Badhao’, urges consumers to first increase their thirst, and then quench it with Limca
  
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• Perfetti Van Melle indulges with Kareena Kapoor for Alpenliebe 2 Choco Éclairs
  The brief to McCann Erickson was to create a clutter-breaking TVC which stays true to the product promise of a rich, magical and indulgent experience
  
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• Pepsi brings Cricket & Football together in a new campaign
  Conceptualized by JWT India, the new TVC features Indian cricketers with global football stars; watch the TVC here
  
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• Dulux takes a dig at the seasonal summer heat in new TVC
  Conceptualised by McCann Erickson, the commercial drives home the core benefits of cooler homes
  
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• Max New York’s new campaign highlights the ‘Sachche Advisor’
  The campaign, conceptualised by Ogilvy & Mather, brings to the fore the industry’s concern over “mis-selling” life insurance products by some agents
  
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• HDFC Life propagates ‘Never Give up & Move Forward’ attitude
  Conceptualized by Leo Burnett, the campaign featuring Rajasthan Royals players to be supported with brand activation and social & digital media
  
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• Shell Helix unveils new ‘Supercar’ global campaign
  The latest TVC, devised by JWT London, hit the air recently in India
  
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