Ad Craft

• Vedanta unveils campaign with ‘Creating Happiness’ theme
  Piyush Pandey has done a 90-second TV film, and there will be 38 more TV films by student filmmakers
  
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• Maaza launches new ‘Har Mausam Aam’ campaign
  Conceptualized by Leo Burnet (Delhi), the campaign leverages OOH & digital platforms, experiential sampling, Point-of-Sale & mass media communication
  
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• The new world needs a new ‘Idea’
  Idea Cellular has rolled out a new campaign comprising three TVCs made by Lowe Lintas focusing on its new range of 3G smartphones
  
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• Spice gets the youth to dance to ‘Cappuccino’
  O&M has attempted to capture the youth audience through a pop video commercial for the latest Spice Mobiles handset
  
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• Katrina celebrates life with Titan Raga
  The TV commercial has been created by O&M and it plays on the spontaneity and free spirit of today’s youth portrayed by new brand ambassador Katrina Kaif
  
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• Thomas Cook shows the way to ‘travel smooth’
  The campaign conceived by JWT addresses the vagaries and ‘pain points’ of travellers
  
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• ‘You’ll come back for it’, assures Volkswagen
  Continuing with its unorthodox advertising, VW expects to increase footfalls in its showroom with the new TVC created by DDB Mudra
  
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• OLX returns with ‘Bech De’ campaign
  The new TV commercials made by Saatchi & Saatchi take forward the theme of the last campaign
  
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• Dish TV reveals new positioning ‘Dish Sawar hai’
  The company has earmarked Rs 25 crore for the first leg of the repositioning campaign and will roll out a total of four TVCs
  
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• Otrivin shows the way not to be ‘nasally misunderstood’
  The TVC by Saatchi & Saatchi is aimed at creating brand awareness and increase trials
  
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