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Just in
News Flash: Dainik Bhaskar enters into strategic alliance with WSH
News Update: Hakuhodo Percept wins Sony’s creative mandate
GEC Watch: Colors, Zee TV slip below 200-mark; Star Plus gets stronger
Ex-Pioneer honcho Durbar Ganguly to launch English daily
Interview: Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India
Smokers ambushed with chants of ‘Raam Naam Satya Hai’
Pavan Varshnei calls it a day at ABP
Affle appoints Rahul Roushan of Faking News as Head-Content Services
Mobile users give thumbs-up to Pepsi over Coke: Survey
Bridgestone becomes title sponsor of WSH
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> Archive by category 'Ad Craft'
Ad Craft
Smokers ambushed with chants of ‘Raam Naam Satya Hai’
O&M has turned the humble public lighter into a chanting lighterat points-of-sale in an effort to dissuade smokers
----READ MORE----
Vodafone brings back Cheeka the pug in new campaign
After the long run of Zoozoos, O&M decides to use the pug after a gap of one and a half years to highlight the quality of the telecom company’s network
----READ MORE----
Abhishek Bachchan shows the power of 3G in new Idea campaign
Conceptualised by Lowe Lintas, Idea Cellular demonstrates the power of Smartphone technology by resolving an issue of mass concern
----READ MORE----
Euro ready to cut competition with ‘size matters’ campaign
Conceptualised by Scarecrow, the campaign, through a series of print ads and hoardings, asks men the million dollar question: ‘What’s your size?’
----READ MORE----
Fanta unveils new campaign ‘Taste that makes you jump’
The TVC has been adapted and conceptualized by Ajay Gahlaut, Group Creative Director and his team at Ogilvy & Mather
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Percept/H creates a new TVC for Good Morning International Tea
The film is made by Bang Bang Films, produced by Natasha Malhotra and directed by Siddarth Sikand; watch the TVC here
----READ MORE----
Tata Salt Flavoritz shows how to add zing to your dishes
Leo Burnett has created two new TVCs to introduce the innovation in the salt category from Tata Chemicals
----READ MORE----
Katrina Ka Number Crown Ke Under!
Conceptualised by JWT, the campaign kicks off with a TVC that shows Katrina Kaif trapped in a bottle of Slice
----READ MORE----
JWT delivers ‘Unbelievable’ for Apollo Munich
The three-part TVC aims to educate Indian consumers about the insurance company’s new offering Optima Restore
----READ MORE----
KFC launches new TVC for ‘Streetwise’
Conceptualised by Ogilvy & Mather, the new campaign targets college-goers
----READ MORE----
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RISING STAR
Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia
As a kid he fantasised about the work of the creative people after watching ‘Dream Merchants’. Today, he firmly believes that with clients finally giving space to creative experiments, advertising has become fun once again
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