Ad Craft

• Smokers ambushed with chants of ‘Raam Naam Satya Hai’
  O&M has turned the humble public lighter into a chanting lighterat points-of-sale in an effort to dissuade smokers
  
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• Vodafone brings back Cheeka the pug in new campaign
  After the long run of Zoozoos, O&M decides to use the pug after a gap of one and a half years to highlight the quality of the telecom company’s network
  
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• Abhishek Bachchan shows the power of 3G in new Idea campaign
  Conceptualised by Lowe Lintas, Idea Cellular demonstrates the power of Smartphone technology by resolving an issue of mass concern
  
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• Euro ready to cut competition with ‘size matters’ campaign
  Conceptualised by Scarecrow, the campaign, through a series of print ads and hoardings, asks men the million dollar question: ‘What’s your size?’
  
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• Fanta unveils new campaign ‘Taste that makes you jump’
  The TVC has been adapted and conceptualized by Ajay Gahlaut, Group Creative Director and his team at Ogilvy & Mather
  
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• Percept/H creates a new TVC for Good Morning International Tea
  The film is made by Bang Bang Films, produced by Natasha Malhotra and directed by Siddarth Sikand; watch the TVC here
  
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• Tata Salt Flavoritz shows how to add zing to your dishes
  Leo Burnett has created two new TVCs to introduce the innovation in the salt category from Tata Chemicals
  
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• Katrina Ka Number Crown Ke Under!
  Conceptualised by JWT, the campaign kicks off with a TVC that shows Katrina Kaif trapped in a bottle of Slice
  
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• JWT delivers ‘Unbelievable’ for Apollo Munich
  The three-part TVC aims to educate Indian consumers about the insurance company’s new offering Optima Restore
  
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• KFC launches new TVC for ‘Streetwise’
  Conceptualised by Ogilvy & Mather, the new campaign targets college-goers
  
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