General elections give news genre another opportunity to resurrect itself: Top advertisers
Advertisers and their media agencies feel that the onus is on the news channels to win their confidence as they return to the genre anticipating a high viewership and reach across the two-month-long window
Mar 28, 2024 11:32 IST
3 Min read
Five key insights for eCommerce leaders to maximise value out of D2C
Mar 28, 2024 09:56 IST
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Why Queue Commerce must coexist with Q Commerce
Mar 28, 2024 09:45 IST
3 Min read
BJP ‘Raavan-ises’ opposition bloc following ‘Dulha Kaun Hai?’ drama
Mar 28, 2024 15:45 IST
1 Min read
Google’s 2023 Ads Safety Report outlines trend of AI, power of LLMs for ad safety and more
Mar 28, 2024 11:14 IST
4 Min read
L Catterton to establish India-focused JV with former HUL chief Sanjiv Mehta
Mar 28, 2024 17:51 IST
1 Min read
Super 7 ads of the week: Ads that connected beyond being promotional
Mar 28, 2024 18:06 IST
3 Min read
Kochava debates impact of Google Privacy Sandbox on digital advertising
Mar 28, 2024 09:21 IST
2 Min read
Parle Agro goes ‘Oh So Smoodh’ to capture playful spirit of summer drink
Mar 28, 2024 15:02 IST
2 Min read
Parle Products and Fundamental elucidate Parle’s products with ‘Naam Toh Suna Hi Hoga’
Mar 28, 2024 15:08 IST
2 Min read
Shah Rukh Khan and Sanya Malhotra romance over ‘Day and Night’ usage of Joy Lemon Face Wash
Mar 28, 2024 15:18 IST
2 Min read
Love Depot promotes inclusivity in pleasure and aims to deliver every desire
Mar 27, 2024 18:52 IST
2 Min read
Adobe unveils GenAI infused offerings to improve Content Supply Chain for brands
Mar 28, 2024 14:53 IST
3 Min read
News18 Network hires Amitosh Pal to lead business in Eastern markets
Mar 28, 2024 15:53 IST
1 Min read