IAA Olive Crown: JWT wins 4 golds including Campaign of the Year Award

Green Brand of the Year went to The Hindu for #SpiritofBengaluru; Green Crusader Award was won by actress Dia Mirza; and Corporate Social Crusader of the Year went to Triton Communications' work Jaldaan for Eureka Forbes

BestMediaInfo Bureau | Mumbai | March 16, 2017

(L-R) Tista Sen, Pritha Chatterjee, Tarun Rai and Senthil Kumar of JWT after the win

India Chapter of the International Advertising Association (IAA) hosted the 7th edition of Olive Crown Awards at Famous Studios in Mahalaxmi, Mumbai, yesterday evening. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or 'green advertising'.

JWT led the pack winning four gold medals. The' Campaign of the Year' was also won by JWT India. The 'Green Brand of the Year' was scooped up by The Hindu for their #spiritofBengaluru campaign, ideated by JWT.

Tista Sen

Talking about the wins, Tista Sen, National Creative Director, JWT, said, “I feel you can win a lot of awards at different festivals. But if you win an award for doing your bit for the environment, then it is really special. I also feel proud because JWT has won so many metals and not just one. I am really proud of the team.”

Tarun Rai

Tarun Rai, CEO, JWT South Asia, said, "Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it's a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru."

The awards were presented across 20 categories, including the coveted title 'Green Crusader of the Year', which was presented to the charming actress Dia Mirza for her contribution towards welfare of society by associating with NGOs, in addition to  her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the guest of ?honour, actor and social contributor Vivek Oberoi.

Neeraj Roy

Neeraj Roy, President, IAA India Chapter, said, “It is really heartening to see the message of a 'Green Earth' reach millions of people with the effective apparatus of mass media. We are extremely honoured to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”

Ramesh Narayan

Ramesh Narayan, Global Vice-President, IAA, said, “Olive Crown Awards are actually run as a cause. There is no entry fee and we don't have a ticketed event. The main idea is to show that what is good for society is also good for business. It helps to bring the whole environment on top of the strategic agenda of large corporations and advertising agencies.”

Manish Bhatt

Scarecrow Communications won many awards and a proud Manish Bhatt, Founder Director of Scarecrow, said, “It's a unique noble cause that IAA does. We have every year seen their activity and never participated in this. Scarecrow's young team did this and took it forward. Spykar supported the idea. It is a good feeling.'

KV Sridhar

The jury comprised KV Sridhar, Founder and Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group; Carlton D'Silva, CEO and CCO of Hungama Digital Services; Malvika Mehra, ?Founder and Creative Director of Tomorrow Creative Lab; and Raj Nair, CEO and Chief Creative Officer of Madison BMB.

The jury for the Corporate Crusader award included Shernaz Vakil, Chairman and MD of Dai-ichi Karkaria, Suresh L Goklaney, CEO of Eureka Forbes, Sachin Kalbag, Editor of The Hindu and K Anandasagar, MD and Chief Compliance Officer of Citibank.

Sridhar said, “Seeing consistently great work year after year is very heartening. I think the best part of looking at this year's work is a reassurance that the people are committed to the cause.”

Sonal Dabral

Dabral commented, “Olive Crown Awards are the only awards that support sustainability and environment. We had a good time in judging the show. There were a couple of campaigns that were really good.”

Malvika Mehra

Mehra added, “I think it is a great initiative at least in terms of getting people try and think in a manner where they can do creative things for sustainability. I thought there was a mix of some really nice work.”

Talking about the initiative Dia Mirza said, "It is an honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury our work is recognised and appreciated. I hope that the green initiative is taken forward with the next generation as well."

Suresh Balakrishna

Suresh Balakrishna, CEO, India and South Asia of Kinetic Advertising which won four silver awards, said, “This is a unique award. There are a lot of awards in the industry that award creativity. These are the awards that awards creativity combined with a cause. Winning an Olive award is very difficult because here you have to combine a brand's message and solve a problem or raise awareness around environmental issues. Vodafone gives you freedom and they are also very committed as a client. All the awards that we won were on Vodafone.”

The winners list:

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