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Honda City 2017 shows customers how they are 'Worlds Ahead'

Conceptualised by Dentsu One, the objective of the campaign is to target the younger audience by highlighting its wide range of high-technology features and much more

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Honda City 2017 shows customers how they are 'Worlds Ahead'

Honda City 2017 shows customers how they are 'Worlds Ahead'

Conceptualised by Dentsu One, the objective of the campaign is to target the younger audience by highlighting its wide range of high-technology features and much more

BestMediaInfo Bureau | Mumbai | March 7, 2017

Honda-City-2017 Click on the Image to watch the TVC.

Honda Cars India recently launched a campaign for its latest Honda City 2017. Titled 'Worlds Ahead' and built on the concept of advanced, energetic and smart, the new Honda City 2017 will delight the discerning customer with its wide range of high-technology exterior and interior features and much more.

Conceptualised by Dentsu One, the objective of the campaign was to highlight the City as being leagues ahead and above the competition. The campaign begins with a protagonist driving the new Honda City. As he starts the car, he finds himself driving in a world of his own. He drives through an imaginary world where buildings are surrounded on all sides. The campaign ends with a voice over which says, 'Nothing can touch you, you are in a league of your own, your world is different from the rest, because you are and always have been – Worlds Ahead. The new Honda City, Worlds Ahead.'

“The launch campaign 'World's Ahead' will specifically appeal to younger buyers and hence this City communication has been developed in a way that resonates with younger audience who is an achiever whom people would like to emulate. With this, we are sure that the new variant will further strengthen the bond with our esteemed customers,” said Jnaneswar Sen, Senior Vice-President, Marketing and Sales, Honda Cars India.

Titus Upputuru Titus Upputuru

Titus Upputuru, NCD, Dentsu One, said, “The City is India's Sergey Bubka, the Russian Pole Vaulter. Like him, the car is always beating its own game. With its class-defying features, the new Honda City 2017 has gone leaps and bounds ahead of its competition. The campaign celebrates this thought and shows the protagonist, like the car, driving in a world of his own, as the lines in the end of the film conclude, “Your world is different from the rest because you are and always have been Worlds Ahead.”

Abhinav Kaushik Abhinav Kaushik

Abhinav Kaushik, Senior Vice-President, Dentsu One, said, “This Honda City is a definitive segment-defying car and to showcase this, the communication had to make a higher-order statement to truly put it in and different plane thereby repositioning the rest as mere ordinary. The new Honda City ushers a new world of itself with superlative technology and remarkable design.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2017/03/Honda-City-2017.jpg

Credits:

Client: Honda Cars India

Creative Agency: Dentsu One

Office Head: Harjot Narang

National Creative Director: Titus Upputuru

Business Head: Abhinav Kaushik

Creative Team: Titus Upputuru, Auryndom Bose, Neharika Awal, Chinmoy Bhowmik, Nitin Gupta, Deepali Agarwal

Account Management: Ishaan Khandpur, Angad Singh, Yoshio Habu

Planning team: Anand Murty, Samik Chatterjee

Films Chief: Dawa Lama

Honda Brand Team : Rajiv Gupta, Navneet Kaur, Prashant Bhatnagar, Shivani Chaudhary, Amit Patel, Abhishek Kumar Mishra, Tanvir Kohli, Somdatta Bannerjee, Siddharth Sethi

Director (of the film): Lloyd Baptista

Producer: Ravneet Mahajan

Production House: Method Production

Music: Sneha Khanwalkar

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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