Italian confectionery brand Bauli scouts for creative agency
A multi-agency pitch has been called as part of its expansion plan in India. The participating agencies include JWT and Curry Nation Brand Conversations
Italian confectionery brand Bauli scouts for creative agency
A multi-agency pitch has been called as part of its expansion plan in India. The participating agencies include JWT and Curry Nation Brand Conversations
Akansha Mihir Mota | Mumbai | February 16, 2017
Click on the Image to watch the TVC.
Italian confectionery brand Bauli is set to expand its presence in India. Bauli is a well-known brand in Kolkata. As part of the expansion plans, it has called a multi-agency creative pitch. Among the participating agencies are JWT and Curry Nation Brand Conversations, it is learnt.
As of now, a Kolkata-based local agency takes care of the account. To enable it to expand its presence nationally, it is looking for a creative partner to handle its promotional activities on a 360-degree platform.
Bauli was launched in 1922 in Italy. It specialises in making holiday cakes, pastries and a few snacks. Bauli has a presence in 70 countries.