Starcom wins global Merck Consumer Healthcare business

Starcom will take on the full media responsibilities of Merck Consumer Healthcare's global brands, including Neurobion, Bion3, Nasivin, Seven Seas, Dolo Neurobion and Femibion

BestMediaInfo Bureau | Mumbai | January 25, 2017

Merck's Consumer Healthcare Division has appointed Starcom as its global media agency partner following a competitive pitch.

Starcom will handle full media responsibilities of brands across markets that Merck Consumer Healthcare operates globally, including Neurobion, Bion3, Nasivin, Seven Seas, Dolo Neurobion and Femibion.

Commenting on the partnership, Beate Rosenthal, Global Brand Director, Merck Consumer Healthcare, said, “We are very excited to expand our previous relationship with Starcom and will be working with Starcom as our new Global Media partner. Starcom's global organisation and profound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to build Merck love brands in the digital age.”

Sharing her views on the win, Lisa Donohue, Global Brand President, Starcom, said, “We are thrilled that Starcom has been selected as the partner to advance Merck's Consumer Healthcare division into the future. They are on an exciting journey, and we look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com