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Retrospect 2016: The news that was

Twelve months, 365 days. That’s a lot of time for a lot of things to happen and make the headlines – every single day. The Advertising-Media-Marketing domain also created its own share of headlines. The team at BMI burnt the midnight lamp to research and cull out the best of the best – 50 news that made the industry in 2016  

BestMediaInfoBureau | January 6, 2016

bmi-Retrospect

JANUARY

It is ‘ready, set, go’ as ESPN rides back to India in tie-up with Sony Pictures Networks

Raghav Bahl set to re-enter business TV space in partnership with Bloomberg

Ex-Ogilvy Navin Talreja and Kawal Shoor launch ‘The Womb’

Pan Masala ads featuring celebrities violate self-regulation advertising code: ASCI

BARC ratings to be called impressions

Satbir Singh takes entrepreneurial plunge, sets up ad agency ‘Thinkstr’

FEBRUARY

It’s Ogilvy vs Leo Burnett: Whose idea is it anyway?

FCB Ulka appoints Swati Bhattacharya as Chief Creative Officer

McCann returns to Goafest

Zee launches free VOD platform, OZEE

RBNL in talks with ZEEL to hive off TV business?

Rahul Johri resigns as Executive Vice President & General Manager of Discovery South Asia

TAM India to exit TV viewership measurement from Feb 29

MARCH

Viacom 18 launches kid-friendly VOD platform, Voot

WPP’s Hogarth Worldwide enters Indian market

JWT CEO Gustavo Martinez resigns amid discrimination suit

Publicis consolidates global agency brands under Publicis Media

APRIL

Sons of Vikrant: Bajaj and Leo Burnett weave a touching story of our naval veterans

JUNE

Cannes Lions 2016: India comes back with 27 Lions in its bag

Vice Media to launch in India in partnership with Times Group

Arunabh Das Sharma moves on from BCCL

JULY

Our work seems to have risen above the colour of the Cannes metals: Josy Paul

Arunabh Das Sharma sets up Sagacito with Star India as a $10m client

AUGUST

Sony Pictures acquires Ten Sports from ZEEL for $385mn

Dentsu Aegis Network rebrands Dentsu Branded Agencies

R Balki bids adieu to advertising

Advertising is all about creating a mechanism which helps people to create behaviour first: Rohit Ohri

Are you unknowingly imploding your FM radio business?

India TV CEO Paritosh Joshi calls it quits

SEPTEMBER

Dentsu Aegis Network to acquire Happy Creative Services?

BCCI opens tender for IPL’s global media rights

Mint turns broadsheet

OCTOBER

Fidelity in BARC data is stability: BARC CEO Partho Dasgupta

CPT buying – Now or ever?

Pan Bahar ad: The ban that wasn’t

Oh, those lovely ad agency offices

Big shake-up at Star India sales as Rajeev Beotra and Anand Khurana exit

Mahesh Samat returns to Walt Disney India

NOVEMBER

Demonetisation: Print media is hit and some scars might remain

I am done working for boors and unhappy sods: Swapan Seth, Chairman, Equus

Rajeev Beotra joins HT as CEO of HT English; Venkat Shankar named Executive Director – Revenue

BARC flexes its muscle, suspends ratings of three news channels

OMD and DDB MudraMax merge to create OMD MudraMax

NDTV India ordered to go off air for a day

JWT Delhi head Sanjeev Bhargava quits; set to head marketing at Bennett, Coleman

Arnab Goswami bids adieu to Times Now

DECEMBER

Subhash Kamath, the musician

Top agencies to give Abbys 2017 a miss

Brainstorming on PSAs: When agencies and brands sought to find a common cause

Sudhanshu Vats named new BARC India Chairman

 

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