Leo Burnett bags creative duties for Amazon Prime Video

The account size is pegged at Rs 250-300 crore. The agency has already rolled out a print and outdoor communication

BestMediaInfo Bureau | Mumbai | January 5, 2017

Leo Burnett recently won Amazon Prime Video's creative duties after a multi-agency pitch. Sources said the pitch was concluded before the launch of Amazon's Prime Video service in mid-December and the account was won prior to the launch.

The account size is pegged at Rs 250-300 crore. Leo Burnett has already launched a campaign for Amazon Prime Video, which is visible throughout print and outdoor. The agency is also all set to roll out integrated communication for the brand.

Leo Burnett's Orchard Advertising and Ogilvy & Mather are already working on Amazon.in's creative mandate.

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