Creative directors tackle social media police with a pinch of salt Today when anybody can become a judge or commentator and voice opinions on Twitter and Facebook or other social media platforms, it is of utmost importance for a campaign to fill in the good spaces of a consumer’s mind. Does it mean social media restricts creative freedom? Or does it take a good idea to places?
DTDC goes beyond the parcel in latest ad film Conceptualised by Publicist, the brand has tried to touch the emotional chord of consumers in its first-ever integrated campaign. Sourav Ganguly has been roped in as the brand ambassador
Ad Stand: The milk sellers It is surprising that though a whopping 10% of global milk production comes from India, yet all these years milk has not seen many brands come in and build traction. But things are not the same any more. In last few months, a slew of brands who are trying their hands in the milk market, though not in fresh packaged milk