With an aim to reach out to those who needs help, KNPL painted 40 government schools across India as a part of this initiative in a day and brought some colours to their lives
BestMediaInfo Bureau | Mumbai | December 22, 2016
Kansai Nerolac Paints Ltd (KNPL) recently organised the ‘Nerolac Cyclathon 2016’ to commemorate the second anniversary of Swacch Bharat Mission. The cyclathon was organised keeping in mind the growing awareness about health and hygiene in daily lives amid rising health issues and the concern for a safer environment.
Nerolac reached out to people across 98 cities to register for the cyclathon, banking on human relationship networks of its stakeholders. Based on the entries received, 40 cities were selected for the cyclathon event. The key highlight was to reach out to the section of society which needs help and KNPL can bring some colours to their lives.
Interspace Solutions, a media agnostic engagement solution provider, was responsible for managing the event.
Speaking about the initiative, Aniroodh Gadge, Senior Marketing Manager, Kansai Nerolac Paints Limited, said, “As a trusted and a responsible brand in India, we wanted to give back our planet more than that what is taken from it, thus leaving a rich legacy for the future generations. We are glad we could contribute and paint 40 deserving schools across India in one day via the cyclathon. We look forward to continue this in the future too.”
“It is a humungous task to organise and execute a nationwide cyclathon in one single day, within a tight timeline of 10 days. We are glad that Kansai Nerolac believed in us and gave us this opportunity,” said Dharit Parikh, Business Head, Interspace Solutions.
“It is fantastic to associate with brands like Kansai Nerolac that sincerely believes in contributing to the society in many ways. This was a unique event where everyone from the management to the painters was involved and contributed with their time and efforts,” said Praveen Vadhera, CEO, Interspace Solutions.
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