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American Tourister ropes in Virat Kohli as brand ambassador

The luggage brand has signed the sportsman to feature in a new integrated marketing communications campaign

BestMediInfo Bureau | Mumbai | December 23, 2016

American-Tourister

International cricket megastar Virat Kohli has been named the brand ambassador of the 83-year-old luggage brand, American Tourister.

The brand has signed the sportsman, who is riding high on his recent performance on ground, to feature in a new integrated marketing communications campaign. The new campaign will be publicised in India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka, kick starting from the month of March, 2017.

“We are thrilled to have Virat Kohli on board as American Tourister’s first Indian brand ambassador. Our brand and products are loved by travellers around the world who are young at heart and who are ready to take on any journey, no matter what the purpose. Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges,” said Jai Krishnan, Chief Operating Officer, Samsonite South Asia Pvt Ltd.

As the core of American Tourister's brand connect has been youth appeal, a young icon, such as Kohli, who represents the same sentiments, makes this association extremely relevant for the brand. The signing of Kohli coincides with the launch of new backpack collection by American Tourister for 2017.

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