AAAI & The Ad Club announce dates for Goafest 2017

The 12^th edition of the annual advertising industry festival will be held from April 6-8 at The Grand Hyatt, Bambolim. It will have an enhanced awards experience and a progressive speaker line-up

BestMediaInfo Bureau | Mumbai | December 20, 2016

It's time again for advertising, media and marketing professionals to start prepping for India's premier advertising festival – Goafest 2017 – and the Abby Awards. The 12^th edition of the renowned festival will be held from April 6 to 8, 2017 at The Grand Hyatt, Bambolim.

Organized by AAAI and The Advertising Club, Goafest 2017 is set to elevate the festival experience through recognizing successful brand stories, facilitating a progressive speaker line-up, launching meaningful initiatives and curating an enhanced awards experience.

Ashish Bhasin

Ashish Bhasin, Chairman of Goafest 2017 & Vice-President of Advertising Agencies Association of India (AAAI), said, “It is our endeavour to make Goafest 2017 more fascinating and rewarding for all stakeholders by providing an enriching, engaging and entertaining festival experience. The objective is to offer learning enrichment to participants through thought-leadership platforms, engaging with them through debates and discussions forums on relevant and industry-imperative topics. Keeping up the spirit and ethos of the Abby Awards, the three-day festival will also keep participants entertained though high decibel networking events. We are sure that the Goafest 2017 will help build synergies and add significant value to the learning curve of all participants.”

Nakul Chopra

Speaking about the elite speaker line-up, Nakul Chopra, President of AAAI, said, “Continuing to be the most impactful ideas-exchange platform for the industry, Goafest 2017 will consist of a great mix of world-class speakers and industry thought leaders. As in the previous years, we will continue to see representation from senior advertising and marketing professionals who will share their experiences and learnings. Our effort is towards providing an interactive platform for the 2,500+ participants to listen and engage with the best the world has to offer on global advertising trends and ideologies.”

Raj Nayak

It is for the 10th year that AAAI and The Advertising Club will come together to deliver the Abby Awards. Speaking about the awards, Raj Nayak- President of The Advertising Club, said, “The initiatives introduced last year were widely appreciated by all the stakeholders and played a decisive role in establishing the preeminence of the festival and the awards. We will continue to follow the stringent standards and now well-accepted norms for the Abby Awards that makes it the most competitive and sought after awards in the industry.”

He further said, “This year the shortlisted Abbys will also be open for the industry to review through a seven-day window before the final judging round.”

The festival will include the Industry Conclave to be held on Day 1, and the Knowledge Seminars on Days 2 & 3. Closing the festival will be the Leadership Summit to be held on April 8, 2017.

The Award shows for various verticals are tentatively scheduled as under:

• April 6, 2017: Media & Publisher Abby Awards
• April 7, 2017: Radio, Radio Craft, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home & Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby Awards
• April 8, 2017: Digital & Mobile, Print, Film, Film Craft & Integrated Advertising Abby Awards, Gender Sensitive, and Young Abbys

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