Axis Mutual Fund seeds a good thought for a better future

The initiative was co-conceptualised along with AgencyDigi Communications. The company recycled unwanted paper, which was shredded, recycled and embedded with seeds

BestMediaInfo Bureau | Mumbai | November 4, 2016

Click on the image to watch the video.

Axis Mutual Fund, an asset management company, undertook a unique initiative #SeedTheBoldFuture, which focuses on the message, 'a bold future starts with the seeds one sows today'. The idea was co-created by AgencyDigi Communications.

In today's fast-paced world, employees are glued to their desk from 9 am to 5 pm, delivering results under great pressure but they don't get the opportunity to do their bit for the environment. Natural resources are depleting due to various factors, global warming is on the rise and something needs to be done about it.

So just before Diwali the company asked their employees to clean their desks and get rid of all the unwanted papers. All the employees participated in the 'sprint cleaning act' and helped in shredding the papers. The shredded material was handed over to a specialised company that recycled the paper and embedded it with seeds.

Karan Datta

Karan Datta, Chief Business Officer, Axis Mutual Fund, said, “The corporate world always talks about a sustainable performance but little do we realise that we share a greater responsibility towards planet earth. At Axis Mutual Fund, we are expanding the word 'sustainable' and taking it beyond our job responsibilities with an eco-friendly step for a greener future.”

Amol Jadhav

Amol Jadhav, Associate Creative Director, AgencyDigi, said, “Sometimes the simplest of briefs leads to a bold idea. A spring cleaning exercise turned into a card which you will remember every time it blooms. No better way to seed a good thought for growth.” Now the company plans to make this into a habit by recycling all the unwanted material in the form of papers to be further used for a good cause.

This entire initiative was candidly captured and made into a beautiful video which showcased that a small step can indeed create a big impact, resulting in a happy and greener tomorrow.

The Video:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/11/Axis-Mutual-Bank-Diwali.jpg

Credits:

Creative Agency: AgencyDigi Communications

Creative Director: Sadanand Acharya

Associate Creative Director: Amol Jadhav

Art Director: Mayuri Patil

Graphic Designer: Ashish Parmar

Account Director: Shraddha Tandale

Account Executive: Suraj Shetty

Info@BestMediaInfo.com

Info@BestMediaInfo.com