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Niti Aayog awards its creative mandate to Thinkstr

The agency will help develop and execute an overall strategic marketing and communication plan for the top government of India body

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Niti Aayog awards its creative mandate to Thinkstr

Niti Aayog awards its creative mandate to Thinkstr

The agency will help develop and execute an overall strategic marketing and communication plan for the top government of India body

BestMediaInfo Bureau | Mumbai | October 18, 2016

Niti-Aayog

The 'think-tank' body of the Union Government, Niti Aayog, has appointed Thinkstr as the agency on record. Thinkstr won the mandate following a multi-agency pitch.

The mandate involves communication management and outreach of Niti Aayog as a premier policy dynamo and think tank of the Government of India. The agency will help develop and execute an overall strategic marketing and communications plan.

The government body called in a multi-agency pitch in June 2016.

A total of 11 agencies bid for the creative mandate. McCann Worldgroup was also a part of the pitch. The agencies shortlisted as the final bidders for the mandate were Purple Focus, Spread Design Innovation and QAIS Consulting and the Satbir Singh-led agency Thinkstr.

The agency has earlier worked on the 'Incredible India' and 'Startup India' campaigns of the Tourism Ministry and the Department of Industrial Policy and Promotion.

The 10-month-old agency already has Glenfiddich, Oyo Rooms, Indiatimes and Paree sanitary pads as its clients.

Niti Aayog was established in January 2015 by Prime Minister Narendra Modi to replace the Planning Commission of India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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