The partnership is for an engaging experience for the sports brand’s audience in India. Isobar conceptualised a ‘running game’ playable in the Facebook newsfeed
BestMediaInfo Bureau | Mumbai | October 5, 2016
Isobar has partnered with Newsfeed SmartApps’ patent pending technology to launch a unique and engaging experience for Reebok India’s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology, giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.
Given the capabilities of newsfeed SmartApps technology, Isobar conceptualised a ‘running game’ playable in the Facebook newsfeed. Users enter the app, select a gender and run in three environments — city run, wild sprint and moonlight rush — with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line.
The brand’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimised. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the newsfeed app resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app with many users trying their luck again in this immersive experience.
Gopa Kumar, Vice-President, Isobar, said, “It’s our endeavour to find innovative platforms for our clients to engage with audience in unique ways. Newsfeed SmartApps has given us an exciting avenue to interact with the audience on a platform they love i.e. Facebook. We look forward to exploring and creating more of such experiences for our clients.”
Silvia Tallon, Senior Marketing Director, Reebok India, said, “ZPump Fusion has been our hero shoe and we have just upped the game by launching ZPump Fusion 2.5. To bring the shoe closer to our consumers, we have launched an exciting game and are giving them a chance to win this flagship shoe. We are pleased to have partnered with Isobar and Newsfeed SmartApps to provide a one-of-its-kind interactive experience to the FitGen. We have received great response for the game and have already garnered over 50k likes on our Facebook page.”
Mohammad Faiyaz Ali, Head of Business, Newsfeed SmartApps, said, “We’re thrilled to work with Isobar and Reebok for this fun Newsfeed SmartApp game. Having executed many successful campaigns abroad, we were keen to work with top brands and agencies in India to use this technology. We couldn’t have found a better fit and the audience love the engaging game as well.”
Launched in early 2015, Newsfeed SmartApps patent pending technology has been deployed by over 150 brands and agencies in Dubai, US and South East Asia. In India, Newsfeed SmartApps had worked with 22feet Tribal WW in early 2016 which used this technology for Titan during the launch of the Titan Juxt smart watch and helped generate over 1600 pre-orders. Users can visit Reebok India’s Facebook page www.fb.com/OfficialReebokIndia to play the game for a chance to win Reebok ZPump Fusion shoes.
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