Advertisment

Fox Networks Group makes leadership changes

This restructure is to help drive a unified vision and renewed focus of FNG's portfolio of channels in India

author-image
BestMediaInfo Bureau
New Update
Fox Networks Group makes leadership changes

Fox Networks Group makes leadership changes

This restructure is to help drive a unified vision and renewed focus of FNG's portfolio of channels in India

BestMediaInfo Bureau | Mumbai | October 18, 2016

Fox-Networks-GroupIn order to strengthen the network's proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team.

In line with these changes, Aparna Deshmukh joins FNG as Vice-President, Content and Communications, and will be responsible for channel strategy and operations for all FNG brands in India. An MBA, Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localisation and key partnerships across all verticals.

Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as Head, Creative Services, Broadcast Design and On Air Communication for all channel brands. An award-winning producer, prior to his stint in Hong Kong, he has worked with the most celebrated on air promotions teams of Disney and long format team in Channel .

Shruti Takulia will continue in her role as Creative Director, Original Productions. In the past two-and-a-half years at FNG, Takulia and her team created award-winning original content for both Nat Geo and Fox Life. Prior to FNG, she spearheaded content development functions at Reliance Big Productions and Endemol India, having started her creative journey in television with MTV.

This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars --- the channel and brand strategy, on air communication and original productions.

Swati Mohan Swati Mohan

Swati Mohan, Business Head, Fox Networks Group, India said, “I am delighted to have such a power-packed product leadership team in Deshmukh, Ramachandran and Takulia. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG's bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment