Discovery joins hands with WWF to protect the tiger

The channel will fund and conserve nearly one million acres of tiger habitat in India and Bhutan

BestMediaInfo Bureau | Mumbai | October 25, 2016

Discovery has entered into a partnership with World Wildlife Fund (WWF) for 'Project C.A.T.: Conserving Acres for Tigers' -- an initiative to save the tiger. Through the partnership, Discovery will fund and help conserve nearly one million acres of protected habitat in India and Bhutan to protect and increase the tiger population.

Discovery's sponsorship of this transboundary landscape in which World Wildlife Fund has been a conservation partner with the governments of India and Bhutan, will allow rangers to more closely monitor tiger health and other key scientific data, take additional anti-poaching safeguards, and maintain land and corridors to improve movement of all wild animals.

David Zaslav, President and CEO, Discovery Communications, said, “The global movement to protect tigers just got one million acres stronger. Discovery is a purpose-driven company, and for more than 30 years we've had cameras in every corner of the globe, from Planet Earth to Racing Extinction, documenting and inspiring audience about the beauty and splendour of our planet. Unfortunately, our cameras also have captured the fragile state of much of the world and its animals. So today we take a bold step further, beyond the lens, to protect one of our most iconic and endangered species. Not on our watch will we let these beautiful animals disappear from the world. We will shine a light on this compelling cause and amplify it through our global brands and platforms with the goal of doubling the wild tiger population by 2022.”

Along with sponsorship of the habitat, Discovery will leverage its formidable creative capabilities and unmatched global multiplatform distribution of channels to three billion cumulative worldwide viewers to support WWF's Tx2 effort, which began in 2010, to double the population of wild tigers across the world by 2022, the next Year of the Tiger.

Discovery will create original public service announcements and in-programme content tied to Project C.A.T. to drive awareness and encourage viewers around the globe to take action to support wild tigers.

Reinforcing its commitment, Discovery has put into development a new documentary on tigers from Orlando von Einsiedel's Grain Media, the Academy Award nominated producers of Virunga, which will air on Discovery's networks globally in 2018.

WWF's efforts include conservation of additional tiger sites across all 13 tiger range countries, with rigorous scientific analysis and monitoring of tigers and their prey, as well as advocating for and raising awareness of tiger conservation and eliminating illegal wildlife trade around the world.

“Tiger populations are rising for the first time in a century. These numbers reflect the extraordinary commitment of regional leaders and leading philanthropists to double the population of tigers in the wild. We need even more of a movement to accomplish these goals. Discovery's devotion to conservation and impressive reach can only inspire others to join the cause,” said Carter Roberts, President and CEO, World Wildlife Fund (WWF).

Info@BestMediaInfo.com

Info@BestMediaInfo.com