Diesel unveils new campaign #forsuccessfulliving with 50 motivational phrases

The digital fashion campaign conceptualised by Diesel and Artistic Director Nicola Formichetti spreads the message of belonging

BestMediaInfo Bureau | Mumbai | October 6, 2016

Diesel, known as a rebellious fashion brand, unveiled its new campaign christened #forsuccessfulliving. The project that consists of a series of 50 motivational phrases relating to Diesel's philosophy has been shot by fashion photographer Terry Richardson.

The main focus of the campaign, conceptualised by Diesel and their Artistic Director Nicola Formichetti, is to spread the message of belonging, giving the feeling of an extended family. Each #forsuccessfulliving visual is a tip about living well, staying true and doing things differently such as #9 Be Brave; #13 Never Tire and #40 Have Fun.

Commenting on the new campaign Formichetti said, “More than ever, we need a positive message in this crazy world we live in. And Diesel is probably the only brand that can have such a strong point of view – it always has. We were looking to the original For Successful Living advert that Renzo (Rosso, Diesel's founder) did in the 90s.”

“The casting represents all kinds of people – street cast models, different generations, different skin tones and body shapes. It really is a global casting and it is all about being part of something together, belonging. That's what #forsuccessfulliving is about, a sense of belonging, an extended family,” he added.

Digital influencers around the world such as Baddie Winkle and Chiara Ferragni have shown their support for the campaign by posting on Instagram about the campaign.

Info@BestMediaInfo.com

Info@BestMediaInfo.com