AAAI Prowess 'Beyond Logo' workshop with Lulu Raghavan
The interactive workshop on October 19 will help participants understand the true value of brands beyond logos, colours and communications
BestMediaInfo Bureau | Delhi | October 17, 2016
Lulu Raghavan
Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative has announced a half-day workshop 'Beyond Logo– How Brands Add Value to Business' led by Lulu Raghavan on October 19, 2016 in Mumbai.
Many brand owners think of their brands as logos or labels. Their discussions on branding revolve around colours, fonts, layouts, designs, sizes, and locations of the logo on various touchpoints. Seen through this traditional and limited lens, branding is equated with producing advertisements to build equity in the brand. While logos and labels are one aspect of a brand, this view is extremely narrow.
This interactive workshop will help participants understand the true value of brands beyond logos, colours and communications. It will equip participants with ready to deploy tools that they can use to add significant value to their clients' businesses.
Raghavan is Managing Director of Landor Mumbai and has been at Landor for the past 15 years. She has worked at Landor's San Francisco, New York and London offices before establishing the Mumbai office and has vast experience in different international markets. She is a renowned industry commentator and thought leader. She anchored Bloomberg UTV's Beyond Logo show and is a sought-after speaker and moderator at brand-focused conferences.
Info@BestMediaInfo.com
Info@BestMediaInfo.com