Emvies 2016: Mindshare bags Grand Emvie and Agency of the Year, HUL Client of the Year

Mindshare shines for second consecutive year with eight Gold, eighteen Silver and fifteen Bronze metals, followed by a tie between Lodestar UM and Maxus

Archit Ambekar | Mumbai | September 3, 2016

Team Mindshare receiving Media Agency of the Year

In its 16th year, the Emvies night was indeed a celebration with drums and whistles echoing the awards night at St. Regis, Mumbai.

Last year, no agency was awarded a Grand Emvie, but this year, Grand Emvie was bagged by Mindshare for best integrated campaign – consumer products for the campaign Pepsi – when consumers became co-marketers.

The Agency of the Year was bagged by Mindshare, for the second consecutive year with a tally of 395 points, leading by a large margin over the second. Mindshare won eight Gold, eighteen Silver, and fifteen bronze metals. The second place was a tie between Lodestar and Maxus, both with 135 points. Lodestar bagged six Gold, three Silver and three Bronze, while Maxus won four Gold, five Silver and five Bronze.

Team HUL receiving Media Client of the Year

Client of the Year was Hindustan Unilever (HUL) with a whopping 310 points winnning seven Gold, fifteen Silver and eleven Bronze. Other agencies which followed the tally were PepsiCo India, Procter & Gamble, Door Step School, Britannia Industries, Marico, Tata Motors, Kellogg's India, Salaam Bombay Foundation and Amazon Sellers Services.

PHD India's Ronnie Thomas was named 'Young Emvie of the Year,' bagging Gold for his campaigns for HUL's Rin, Pureit and Lifebuoy. PHD India's Rushina Vakharia bagged Silver for her campaigns for HUL's Lakme, Dove and Closeup. Mindshare's Nidhi Sabharwal bagged Bronze for her campaign for HUL's Lifebuoy - Killing Germs one wash at a Time. Lastly, PHD India's Priya Shetty won a Bronze for work for HUL's Active Wheel and Hindustan Unilever's Multi Brands.

In the Media Partner of the Year category, Star Network won the award for TV, Grazia in Print, Prakash Jha Production in Cinema, Big GM in Radio, Y-Films in Digital and Door Step School in out-of-home.

Winners Speak:

CVL Srinivas, CEO, GroupM South Asia, said, “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”

Prasanth Kumar, CEO South Asia, Mindshare, said, “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees' skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare's forte and this has kept us at the forefront in the industry.”

Dhruv Jha, General Manager, Content and Experience, Lodestar UM, said, “We are very used to winning. We take a lot of pride in our strategy and research skills as a result of which we end up winning. We got a lot of wins for our clients, Amul, Tata Motors, and Tata Housing. All this helps us invest in new tools and processes which enable our planners to work both online and offline in the industry.”

Media agency of the year:

Media client of the year (top 18):

Winners:

Info@BestMediaInfo.com

Info@BestMediaInfo.com