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Colors unveils new show with child protagonist

Picking up yet another social issue, the Hindi channel is launching Devanshi, Monday to Friday, from Oct 3 at 7 pm

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Colors unveils new show with child protagonist

Colors unveils new show with child protagonist

Picking up yet another social issue, the Hindi channel is launching Devanshi, Monday to Friday, from Oct 3 at 7 pm

BestMediaInfo Bureau | Mumbai | September 28, 2016

devanshi

Launching yet another show revolving around a social cause with a female child protagonist, Colors is presenting Devanshi. The show that begins October 3, every Monday to Friday at 7 pm, will replace Thapki Pyaar Ki, which is being shifted to 6.30 pm, an empty slot for the past few months.

The channel has had many interesting shows with female child protagonists -- Balika Vadhu, Udaan, Shakti and Phulwa to name a few.

Devanshi is a seven-year-old girl who holds the power to give a soul to the universe, wings to the mind, and flight to imagination, because her intentions are as good as the universe. The show highlights the erroneous assertion of a god-woman, who compels an innocent child to live through tumultuous relationships touted to prepare her for the 'greater good'.

Produced by Full House Media Pvt Ltd, the show is a fresh concept focussing on the life of a young girl whose life changes when she's accidentally dropped into a god-woman's 'hundi' as an infant, and faces the brunt of being a blessed child.

Manisha Sharma Manisha Sharma

Manisha Sharma, Programming Head, Colors said, “Religious prejudice in the name of God and faith has created a void in our country's growth. With Devanshi, Colors mirrors this hard-hitting reality to present a novel and unexplored concept that puts the spotlight on fraudulent practices conducted in the name of devotion. Narrating a tale about a child and a god-woman, the show is in line with our endeavour to deliver well-meaning content while allowing us to experiment with our programming line-up.”

Devanshi is the story of how a twist of fate causes a new born baby's destiny to defeat the evil god-woman, Mata Kusum Sundari (played by Karuna Pandey), who rules big in the name of faith in a fictitious town called Jwalapuri (in Haryana). When the young baby falls into the temple hundi accidentally, Mata Kusum Sundari in keeping with the customs of the temple declares the baby to be temple property and hands over the responsibility of raising the child to an infertile couple, Sarla (played by Ankita Sharma) and Omi (played by Pankaj Vatia) who are the chief sevaks at the temple. Little does she know, however, that seven years later, certain circumstances, which are the result of her own past karmas, will catapult the now grown-up Devanshi (played by Kashvi Kothari) into being heralded as Ghungroo wali mayya ka avatar by the same people of the town who had made Mata Kusum Sundari god-like.

Sonali Jaffer, Producer, Full House Media Pvt Ltd, said, “Devanshi emphasises on the underlying message of good versus evil. The story focuses on a seven-year-old girl, who is the universe's vessel to triumph over negative elements or a negative situation. As the story unfolds, viewers will be shocked to see how the mindset of a young girl will reform the fate of many and dismiss those led astray by blind faith. While the story is based in a fictitious small-town named Jwalapuri in Haryana, we have gone to great lengths to ensure that the authenticity of the context and backdrop is maintained throughout the narrative.”

To promote the show, Colors has devised an extensive integrated marketing campaign across mediums, including print, cable and DTH, radio, news channels, OOH, cinema, etc. The channel plans on-ground activations aligned with the Colors Golden Petal Club across multiple markets.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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