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CNN-News18's #Help Ashmita campaign raises over Rs 3 lakh on Day 1

The channel took up the cause of gymnast Ashmita Pal who dreams of winning laurels for India. In partnership with BitGiving, it aims to raise Rs 10 lakh

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CNN-News18's #Help Ashmita campaign raises over Rs 3 lakh on Day 1

The channel took up the cause of gymnast Ashmita Pal who dreams of winning laurels for India. In partnership with BitGiving, it aims to raise Rs 10 lakh

BestMediaInfo Bureau | Mumbai | September 6, 2016

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The country brought home only two medals from the Rio Olympics 2016 despite sending the largest contingent ever to the games. While the entire nation celebrated the two medals, the conversation invariably turned to what more could be done to showcase a better performance at the Tokyo Olympics in 2020. Against this backdrop, CNN-News18 took the lead not only in terms of coming up with a unique charter for improving the country's performance at the next Olympics but even took up the cause of a young talented gymnast,Ashmita Pal, who dreams of representing and winning laurels for India.

The channel, in partnership with BitGiving, aims to raise Rs10 lakh in order to get proper facilities for gymnast Ashmita through their campaign#Help Ashmita who hopes to win an Olympics gold.

On the first day of the campaign, the channel raised over Rs 3 lakh and the contributions are still pouring in. Responding to the initiative, a leading public sector company announced an immediate grant of Rs 2 lakh and a monthly scholarship of Rs 20,000 per month for the next two years for the athlete. Shahid Chowdhury, Minister of Youth Affairs and Sports, Tripura backed the CNN-News18 campaign.

Earlier this month, gymnast Dipa Karmakar scripted history as she entered the final of the vault event at the Rio. Her feat has not only served as an inspiration for upcoming sportspersons like 15-year-old Ashmita Pal but has also given them the courage to chase their dreams.

Endorsed by Dipa Karmakar, Ashmita has represented India at the World School Gymnastics in Turkey this July. Hailing from Agartala, her father is a daily wage earner and her mother is a domestic help. For her, meeting basic nutrition needs is a struggle, let alone the diet required by an athlete. But defying all odds, Ashmita fought her way to the national team. She is now training under Soma Nandy, wife of Dipa Karmakar's coach.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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