Indigo iStrat bags digital duties for Bikanervala Foods

The agency will handle the brand's digital creative, media duties and manage its social media presence

BestMediaInfo Bureau | Mumbai | August 10, 2016

Indigo iStrat, one of India's leading digital marketing agencies, has been appointed as digital partner by Bikanervala Foods, a leading multi-cuisine Indian fast-food restaurant and a manufacturer of sweets and snacks. The agency will handle its brands, Bikanervala and Bikano.

The agency won the digital mandate in a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.

Manish Aggarwal

Manish Aggarwal, Director, Bikanervala Foods, said, “Bikanervala and Bikano have been household names for many years. We are loved for bringing together best quality, delicious flavours from different corners of India and serving it at competitive prices. As a brand, we understand and value our customers; so if they are online, why shouldn't we be there too? The way ahead is to strengthen our presence on digital, making sure we are relevant to our customers where they are as they journey down their decision-making path.”

Hitesh Ranot

Hitesh Ranot, Digital Marketing Manager, Bikanervala Foods, said, “Building brands Bikanervala and Bikano further means building effective strategies for better, sharper customer engagement. Customers are less responsive to the one-way marketing messages on digital channels today. Most companies use old 'frequency and reach' marketing to cover audience with extensive messaging as possible. This approach is losing power. We, with Indigo iStrat, want digital marketing to create an experience that will deliver value to customers. We are excited to partner with Indigo iStrat and build a two-way marketing that will give us a competitive advantage.”

Sonya Sahni

Sonya Sahni, Chief Strategy Officer, Indigo iStrat, said, “We are excited to be partnering with one of India's most loved food brands. I believe there are multiple opportunities to explore with Bikanervala. The idea is to create and build brand love through digital and drive saliency for the brand.”

Founded in 1950, Bikanervala is one of India's most prominent families in the business of traditional hospitality products like sweets and namkeens. It is a chain of 88 outlets in India and abroad, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and fast-food along with a vast variety of traditional Indian sweets and snacks.

Indigo iStrat is one of India's leading digital marketing agencies, established in 2016 through the merger of Publicis iStrat (founded in 2003) with Indigo Consulting (founded in 2000). iStrat is now rebranded as Indigo iStrat. It offers a wide range of innovative and highly creative digital communication solutions delivered through six strategic business units, including web and mobile solutions, online marketing, social media marketing, relationship marketing, touch screen solutions and digital films.

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