IBD wins communications mandate for Morisons Baby Dreams

IBD won the integrated communications mandate for baby care segment after a multi-agency pitch

BestMediaInfo Bureau | Mumbai | August 12, 2016

IBD, a Percept-Hakuhodo company, has bagged the integrated communications mandate for Morisons Baby Dreams, a brand of the prestigious JL Morison (India) Ltd. IBD won the 360-degree integrated communications mandate for the baby care segment of JL Morison after a multi-agency pitch. The mandate will include the digital portfolio.

The agency won the pitch because of its deep knowledge on the baby care segment and an understanding of the behaviour and aspirations of millennial mothers.

Commenting on the partnership, Sakshi Mody, Promoter Director, JL Morison, said, “We were looking for an agency that could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD's brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner.”

Rahul Gupta, Managing Director, IBD, said, “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”

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