Go smart with Titan Juxt Pro

A new ad conceptualised by Ogilvy & Mather aligns its multiple features with the storyline of the commercial and emphasises that it's not just a 'nice watch'

BestMediaInfo Bureau | Mumbai | August 25, 2016

Click on the Image to watch the TVC.

Titan has launched its latest television commercial highlighting the smart features of its new smartwatch, the Juxt Pro. A user-related context has been used to narrate the story of Juxt Pro, Titan's second smart offering, in the commercial conceptualised by Ogilvy & Mather.

Sirish Chandrashekar

Sirish Chandrashekar, Marketing Head, Titan Watches, said, “Today's young Indian is obsessive about technology. Titan Juxt Pro is a smartwatch that does it all -- helps manage calls, messages, appointments, while enabling the creative side through the unique features of the camera, storing and playing music, etc. This film is single-minded in showcasing how loaded the watch is in an endearing manner.”

Designed for the modern multi-faceted man, Titan Juxt Pro offers an array of features to keep him connected, informed and in-touch with his interests. The ad film communicates these stunning attributes of the product and presents Juxt Pro as the smarter smartwatch. Titan Juxt Pro is available in two variants – Matte Black and Steel Black, both priced at Rs 22,995.

Azazul Haque

Azazul Haque, Executive Creative Director, Ogilvy & Mather, said, “Titan Juxt Pro is not just a product, it's an idea. So we tried to do present that idea in the simplest, yet insightful way. We thought of how tech-lovers get offended when others do not know the value of their techy possessions. We kept the storytelling simple because we wanted to celebrate the Titan Juxt Pro -- a product which is an idea and not just a watch.”

The film is set inside an architect's office where a team of young architects and their boss are in a meeting. As the protagonist is showing his presentation, his boss notices the Juxt Pro on his wrist and pauses to pay him a compliment; 'Hey, Nice watch'. The orderly colleague with him agrees with the boss and responds with the same remark. Upon this, the protagonist appears to have stopped mid-presentation, miffed at the fact that someone thinks that it's just a nice 'watch'. With enthusiasm, he shows the team what this 'watch' can do. He animatedly pulls out one feature after another throughout the film, as the unsuspecting boss and colleague look stumped. Satisfied that he has sufficiently proven his point, he goes back to his presentation, when another colleague walks in and offers him the same compliment on the watch. The boss and colleague exchange a glance, while he seems mildly resigned to explaining the features again.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Ogilvy & Mather, Bangalore

National Creative Director: Rajiv Rao

Executive Creative Director: Azazul Haque & Mahesh Gharat

Senior Creative Director: Mukesh Kumar

Senior Vice-President and Head of Advertising – South: Tithi Ghosh

Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal

Planning: Sreenesh Bhat, Easo John

Agency Producer: Rajib Baruah

PR Agency: Rediffusion/Edelman India

Exposure: TV, Digital, Print and Outdoor

Production House: Good Morning Director: Shashanka Chaturvedi

Executive Producer: Vikram Kalra

Producer: Robin D'Cruz

Director of Photography: Jason West

Music: Subhajit Mukherjee

Cast: Tanmay, Denzil, Vishrut

Post Production Head: Bharat Arote

Info@BestMediaInfo.com

Info@BestMediaInfo.com