Equitas Holdings Ltd appoints FCBInterface for the national launch of its Small Finance Bank

FCBInterface's Chennai office will be responsible for launching the brand nationally

BestMediaInfo Bureau | Mumbai | August 4, 2016

Equitas Holdings Limited, a diversified financial services provider, has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface's Chennai office will be responsible for launching the brand nationally.

PN Vasudevan

PN Vasudevan, Managing Director, Equitas Holdings Ltd, said, “We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy-led creative approach will help launch and position Equitas Small Finance Bank successfully across the country.”

Joemon Thaliath

Commenting on the win, Joemon Thaliath, CEO, FCBInterface, said, “We are thrilled to be working on the Equitas Small Finance Bank brand. Equitas has been a revolution in the micro-finance industry. Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, they have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it.”

“We have won the entire branding and complete communication mandate, including the banking products that they will roll out. Work on the campaign has already begun. Right now I am not at liberty to reveal what products we are working on but there will be some innovative products to look forward to,” he added.

Equitas Holdings Limited's focus customer segment includes low income groups and economically weaker individuals operating small businesses, as well as MSEs with limited access to formal financing channels on account of their informal, variable and cash based income profile. Its microfinance business is conducted through the wholly-owned subsidiary EMFL. It is also among a few NBFCs in India operating in the used commercial vehicle finance business.

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