DigitasLBi bags digital mandate for Aprilia in India

Strengthening its partnership with the Piaggio Group, the agency will create innovative campaigns for Aprilia starting with the launch of the SR 150

BestMediaInfo Bureau | Mumbai | August 30, 2016

DigitasLBi welcomes another brand – Aprilia, from the Piaggio stable -- to its roster. The agency has been looking after the digital activities of Vespa India since 2013 and this is another addition to its relationship with the Italian two-wheeler juggernaut. The agency's Mumbai office will service the Aprilia account for Piaggio.

This year marks the launch of the brand in the Indian market as the company introduces consumers to the powerful sports-scooter bike, Aprilia SR150. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches.

Ashish Yakhmi

Ashish Yakhmi, Head of Marketing, Piaggio Group, said, “DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns.”

Amaresh Godbole

Amaresh Godbole, Managing Director, DigitasLBi, India, said, “DigitasLBi has been proud to partner Piaggio on Vespa for a while now and this mandate extends our strategic alliance to another marquee brand. We are all extremely honoured to be associated with Aprilia and excited by the vision for the brand. DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com