Dentsu Impact wins creative mandate for IKEA

The agency won the account followed by a multi-agency pitch process that lasted around three months

BestMediaInfo Bureau | Delhi | August 23, 2016

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA. With IKEA all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe.

Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.

With this being one of the most sought after brands, no wonder this process lasted around three months before team IKEA finally arrived at their decision.

IKEA is one of the most effective and awarded advertisers across the globe, which is widely appreciated for its focused approach of connecting with its consumers. The brand's launch in India is immensely anticipated and with this new development, it poses a great opportunity for Dentsu to carry forward IKEA's legacy and showcase its creative and network strength.

Ulf Smedberg

Commenting on the association, Ulf Smedberg, Country Marketing Manager, IKEA, said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch IKEA in the most successful way. “

Amit Wadhwa

Having bagged the mandate for this prestigious brand, Amit Wadhwa, President, Dentsu Impact, said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand IKEA and can't wait to get started on this. It was one of the most structured pitch processes that we have ever gone through and the entire team at IKEA has been a delight to interact with. Time to get down to producing some amazing work.”

Soumitra Karnik

Soumitra Karnik, National Creative Director of Dentsu Impact, added, “OMG! Look look, I will be creating for IKEA! What could be more rewarding than having been chosen by one of the most creative brands in the world to create their creative communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency.”

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