Contract wins Aviva Life Insurance mandate

The agency has won the mandate for two years following a competitive pitch. The incumbent was BBDO and MRM // McCann

BestMediaInfo Bureau | Delhi | August 4, 2016

Aviva Life Insurance today announced its partnership with Contract Advertising for its advertising mandate for the next two years. Earlier, Aviva Life Insurance was being partnered by BBDO and MRM // McCann.

Contract has been selected to handle the advertising portfolio for Aviva Life following a competitive pitch. It will help build and develop the company's communication messages through new propositions and initiatives over the next two years.

Anjali Malhotra

“We are keen to be seen as thought leaders in a category that is otherwise cluttered and largely non-differentiated. Be it our products ideas or communication, our strategy is to find relevance and uniqueness in our offerings in order to be the insurer of choice. We are delighted to have Contract Advertising on board as our new creative partner in building our ambitious journey in India. In them, we have found like-mindedness and an ability to make a difference, in line with Aviva India's vision to create an impactful customer connect,” said Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva India.

Rana Barua

Rana Barua, CEO, Contract Advertising, said, “We are really excited on winning Aviva and look forward to partnering and creating unique ideas and communication that is relevant to the category and thus more impactful for them. What is also heartening yet again is that our understanding and creative during the pitch process was totally aligned with the vision of the entire brand and corporate team. We look forward to a long and enriching relationship with Aviva.”

Ashish Chakravarty

Speaking on the partnership, Ashish Chakravarty, National Creative Director, Contract Advertising, said, “A regulatory controlled category is plagued with sameness of product offering and consumer conversations. Thus the role of brand communication becomes critical. We found Aviva's new approach a welcome change. So I am happy that they chose us to partner with them, on their plans for India. This should be an exciting one, and we certainly hope to create some memorable work for the brand.”

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