Media Kinnect bags Indiabulls Housing Finance's digital mandate

The mandate includes digital media buying and planning, creative strategy, social media, SEO, video production, and strategic third party digital tie-ups across platforms

BestMediaInfo Bureau | Mumbai | July 29, 2016

In a recently concluded multi-agency pitch, Media Kinnect won the digital mandate for Indiabulls Housing Finance (IBHFL). The account was earlier handled by LIQVD Asia.

IBHFL is the second largest private housing finance company in India. The agency's understanding of the space coupled with the creative thoughts and strategic approach towards media buying and planning was the decisive factor for the win.

The mandate includes digital media buying and planning, creative strategy, social media, SEO, video production, and strategic third party digital tie-ups across platforms.

The agency has already begun work with a digital first campaign for IBHFL's latest technology-led product innovation -- Indiabulls e-Home Loans, an end-to-end online home loan service. The campaign #HomeClickHome has been conceptualised to launch the innovative product. The campaign will primarily be a video-led campaign where customers are directed to the landing page where they could experience and apply for their 'e-home loan.'

Rohan Mehta

Rohan Mehta, CEO, Media Kinnect, said, “Indiabulls has an extremely positive approach on digital this year and we are excited to be a part of the journey. IBHFL will now help us get a better understanding in the finance space, especially housing finance, that will help us strengthen our position and understanding of the BFSI segment. Paid Media across spectrums, performance marketing and SEO will play a pivotal role in our performance. I see great synergies between teams and intend to use that to propel us in the direction of success.”

Highlighting the growing importance of digital communication, Rahat Ahmed, Head, Marketing and Communications, Indiabulls Housing Finance, stated, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with its customers; it allows us to engage with customers in a space where they spend most of their time. Digital media is evolving at rapid rate and it's becoming more important for brands in the BFSI space to use this channel and connect with the end consumer. In a country with 375 million active users, we have now made digital media an integral part of our marketing plan and aim to become a digital first brand providing online exclusive solutions to the huge online community in the country.”

Ahmed further added, “In light of becoming digital first, we are launching the first ever Indiabulls e-Home Loans. This is an end-to-end online home loan process, where everything from the loan application to disbursement is done online. To propel this product to its much needed glory, we are happy to have found concurrence in our thought process with Team Social Kinnect. With their experience in the digital space and the spark that the team possesses, we are sure that they will bring a fresh approach to the brand communication and help us make Indiabulls e-Home Loans a product synonymous with convenient home loans.”

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