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Makani Creatives wins advertising mandate for Lavie Bags and Shoes

The advertising agency won the account in a multi-agency pitch and looks forward to break new grounds together

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Makani Creatives wins advertising mandate for Lavie Bags and Shoes

Makani Creatives wins advertising mandate for Lavie Bags and Shoes

The advertising agency won the account in a multi-agency pitch and looks forward to break new grounds together

BestMediaInfo Bureau | Mumbai | July 22, 2016

makaniMakani Creatives has bagged the advertising mandate for Lavie Bags and Shoes in a multi-agency pitch. Lavie, a women's accessory brand established in 2010, built its personality with the 'Fickle is Fun' campaign with Kareena Kapoor.

Sandeep Goenka Sandeep Goenka

Sandeep Goenka, COO, Lavie said, “Makani Creatives has an illustrious track record of building and sustaining some of the most high-profile fashion and retail brands in the country. It's this expertise that they leveraged in order to come up with a very fresh perspective on 'Fickle is Fun'. Makani based the pitch on consumer insights while retaining the fashion and aspiration quotient of the brand. We look forward to breaking new grounds with the path created along with Makani Creatives.”

''Lavie has created a very strong presence in a very short span of time in the market. Its strength lies in having a range of products right from wallets to bags and shoes, all within an affordable range. Lavie gives women the liberty to amass more and more fashion accessories to go with their many moods and wardrobe. The Lavie (range of products) is able to straddle the everyday as well as occasion-based need of a woman. Its pan-India presence ensures style or trend is not just an urban phenomenon,” said Sameer Makani, MD, Makani Creatives.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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