Liebherr calls for creative and media pitch for its refrigeration business

The multi-agency pitch includes three to four Indian agencies

Archit Ambekar | Mumbai | July 19, 2016

German company Liebherr has called for a creative pitch to begin its operations in India. The pitch is for its refrigeration business.

Sources close to the development have confirmed the news to BestMediaInfo.com. The multi-agency pitch includes three to four top Indian agencies. The pitch is for both creative and media.

The multi-agency pitch is likely to close soon. The pitch is for a sizeable amount of business, although there was no confirmation on the account size.

In the 1980s Liebherr founded its first sales and service company in India. Until then, earthmoving equipment, mobile cranes as well as mobile harbour cranes were delivered directly from the production plants in Europe.

In 2003, a joint venture named "Liebherr Machine Tools India Private Limited" was founded in Bangalore in order to provide local assembly of gear cutting machines. Apart from business equipment, the company is also into domestic appliances and develops innovative cooling technologies for private and commercial use. Refrigerators and freezers are primarily produced in Europe and are looking at bringing them to India. The company has three offices in India – in Mumbai, Pune and Bangalore.

Info@BestMediaInfo.com

Info@BestMediaInfo.com