Lara Dutta and Mahesh Bhupati celebrate love with Gitanjali Jewels
The campaign conceptualised by Madvice and independent Creative Consultant Harshad Sharma is about romancing the moments that make a great love story, and the pivotal role jewellery plays in making them special
BestMediaInfo Bureau | Mumbai | July 22, 2016
Brand ambassador Lara Dutta and Mahesh Bhupati bring to life the love story of a modern day couple in Gitanjali Jewels new TVC. The campaign that has gone live coincides with the beginning of the eight-month festive season starting in August.
The campaign, conceptualised by Madvice along with independent Creative Consultant Harshad Sharma, is about the simple concept of celebrating love. The ad film shows Lara reliving key events in her life, like Mahesh proposing to her on a tennis court or her wedding dance or even an evening out and how all these milestones are celebrated with jewellery.
Speaking on why Lara Dutta and Mahesh Bhupati were the perfect choice for the campaign, Saurav Bhattacharya, Group President, Gitanjali said, “The new Gitanjali Jewels campaign is about romancing the moments that make a great love story, and the pivotal role that jewellery plays in making them special. Lara and Mahesh with their fairy-tale romance and great success made the perfect choice. The story is about Lara reminiscing on her anniversary, and reliving the fabulous moments of her love story with Mahesh. When he proposed or when they got married become part of the story, and needless to add that these moments are incomplete without jewellery. Beautiful exquisite jewellery makes these moments special and unforgettable. Gitanjali Jewels is showcasing this simple sentiment through its new advertisement to connect with the consumer.”
Sharing his insight about the film, Madan Mohan from Madvice Consultancy says, “Can you think of an engagement without a ring? Do you think the girl will be happy with flowers at her wedding? The simple answer is 'No'. Special moments of love become memorable only with exquisite jewellery. We want to take this emotional connection and build strong bonds for the brand with the consumer. The essence of love is enhanced by Gitanjali."
The TVC:
Credits
Brand: Gitanjali Jewels
Agency: Madvice
National Creative Director from Madvice: Madan Mohan
Independent Creative Consultant on the film: Harshad Sharma
Production House: Siddharth Anand Productions
Director: Siddharth Anand