Advertisment

Join CNN-News18 and 92.7 Big FM's battle against potholes

The television channel and the radio station join hands to fight the pothole menace with their #WhyThesePotholes campaign. The campaign will bring real life stories of people affected by the potholes along with a status check on the work done by municipal corporations in metro cities

author-image
BestMediaInfo Bureau
New Update
Join CNN-News18 and 92.7 Big FM's battle against potholes

Join CNN-News18 and 92.7 Big FM's battle against potholes

The television channel and the radio station join hands to fight the pothole menace with their #WhyThesePotholes campaign

July 20, 2016

Why-These-Potholes

With the arrival of monsoon across India, one big problem that has resurfaced yet again just like every year are potholes. The continuous rains have exposed the terrible condition of roads in various cities. Against this backdrop, CNN-News18 is doing a special campaign '#WhyThesePotholes?' in partnership with 92.7 Big FM all through this week. The campaign will bring real life stories of people affected by the potholes along with a status check on the work done by municipal corporations in metro cities.

The initiative aims to highlight the plight of commuters in front of government officials and provide possible solutions to the problem. The one-week long campaign comprises stories that highlight the fatalities caused every year due to the potholes. Some of the stories include a case study of a father who lost his three-year-old son and his ongoing legal battle, a Citizen Journalist who has measured the length and breadth of potholes in Delhi, live stories with MCD & BMMC and challenges people are facing in areas with big potholes.

Further amplifying the messaging, both CNN-News18 and 92.7 Big FM are engaging people by asking them to share photos and videos of the potholes in their city.

You can become a part of the campaign and highlight issues related to potholes by sharing photos and videos on Whatsapp/08800591092, Facebook/News18CJ and Twitter @News18CJ

 

Media contact:

Srishti Jain

srishti.jain@mslgroup.com

Info@BestMediaInfo.com

Advertisment