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Hotstar offers a plethora of choices for Rio Olympics

The 'Life gives you tough choices' campaign, designed by the in-house creative team, will be supported by a marketing initiative to engage users across TV, social and digital platforms. It includes three ad films that will talk about the extensive coverage Hotstar has planned for the Rio 2016 Olympic Games

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Hotstar offers a plethora of choices for Rio Olympics

Hotstar offers a plethora of choices for Rio Olympics

The 'Life gives you tough choices' campaign, designed by the in-house creative team, will be supported by a marketing initiative to engage users across TV, social and digital platforms. It includes three ad films that will talk about the extensive coverage Hotstar has planned for the Rio 2016 Olympic Games

BestMediaInfo Bureau | Mumbai | July 26, 2016

Hotstar-Rio-Olympics Click on the Image to watch the TVC.

With the overriding creative thought of 'Life gives you tough choices', Hotstar has launched a series of three ad films to drive viewership and awareness about the extensive coverage it has planned for the upcoming Rio 2016 Olympic Games. Hotstar aims to present its viewers with the proverbial problem of plenty with its coverage of the Olympic Games, offering a variety of options to choose from.

Two of the three ad films have already been released. The first film is about a little boy who has to relent and make the tough choice of giving his family a peck on the cheek in exchange for their mobile phones to watch the 14 live streams simultaneously. The second campaign film shows the predicament of a girl who's struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign, which will engage users across TV, social and digital platforms.

“Hotstar has emerged as the nation's first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that it offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a spokesperson from Hotstar.

Hotstar will cover all 42 sports with over 3,000 hours of live coverage and video-on-demand. The coverage will be accompanied by a day-wise calendar of events with exact timings, quick links to live/recap, highlights and event statistics, as well as sport and country-wise medals tally. The app will also allow viewers to personalise their viewing experience by allowing them to sort by the country/sport of their choice.

The Rio 2016 Olympic Games begin from August 5, 2016 in Brazil with the participation of the largest-ever Olympic contingent from India.

The TVCs:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Hotstar

Marketing Team: Nikita K, Pratyush S, Sunny A

Creative Agency: Creative Communications, Hotstar (In-house Agency)

Head of Communications: Deba G

Creative partners: Mustafa R, Neha M, Pooja I, Mayukh G, Debanjan N, Vandana D, Rohan P, Himani K, Promit B, Joshua C, Manav P

Agency Films Producer: Mrigank D, Archana T

Production House: Radhika Produces Films

Director: Suresh Triveni

Producer: Radhika Sawhney

D.O.P: Mitesh Mirchandani

Music: Subhajit Mukherjee

Production Designer: Mustafa Stationwala

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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