FCB Ulka to handle digital duties of 'Arogya Keralam'

The agency won the contract amid a multi-agency pitch. Its mandate is to connect with the digital savvy audience and create awareness about various diseases and promote initiatives of NRHM

BestMediaInfo Bureau | Mumbai | July 11, 2016

In a multi-round, multi-agency pitch, FCB Ulka has been awarded the digital duties of Arogya Keralam, an initiative under the National Rural Health Mission (NRHM). The agency was chosen for its understanding of the Kerala digital audience as well as its unique communication strategy which, when rolled out, would be at once educational, fun and share-worthy.

Nitin Karkare

Nitin Karkare, CEO, FCB Ulka, said, “Kerala has peculiar issues in the healthcare sector. Though the state scores very high nationally in terms of critical health indicators, it faces problems such as high incidence of lifestyle-induced diseases, problems related to an ageing population and re-emergence of certain communicable diseases.”

The mandate given to FCB Ulka is to reach and connect with the digital-savvy audience of the state and create awareness about various diseases as well as the various initiatives and activities undertaken by NRHM. The agency will utilise all of NRHM's social media properties as well as other digital platforms to achieve its communication objectives.

Additionally, the agency will help NRHM manage real-time online interactions and queries from the public, which will be supported by an expert panel of doctors.

Info@BestMediaInfo.com

Info@BestMediaInfo.com