Advertisment

AppsFlyer reveals global in-app spending report

The study says about 5.2 per cent of users spend money on in-app purchases globally and 3.1 per cent in India. The average paying user spends $9.60 in monthly transactions per app with purchase activity globally and $8.78 in India

author-image
BestMediaInfo Bureau
New Update
AppsFlyer reveals global in-app spending report

AppsFlyer reveals global in-app spending report

The study says about 5.2 per cent of users spend money on in-app purchases globally and 3.1 per cent in India. The average paying user spends $9.60 in monthly transactions per app with purchase activity globally and $8.78 in India

BestMediaInfo Bureau | Mumbai | July 4, 2016

appsflyer

AppsFlyer, a global mobile marketing attribution analytics company, recently announced the results of its 'State of In-App Spending' report, with details from in-app purchase (IAP) behaviours of users of over 1,000 applications.

The research carried out in April and May 2016 among 30 million purchase events across 100 million users showed a total of transactions amounting to $300 million.

The report says Asian users spend over 40 per cent on in-app purchases, compared to the rest of the world when taking into account all app categories. North Americans spend the single highest amount in the shopping app category.

It says iOS users spend nearly 2.5 times as much as Android users -- $1.08 to $0.43 -- in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users -- $1.12 to $ 0.20. They are three times more likely to spend in apps than Android users.

The study says about 5.2 per cent of users globally and 3.1 per cent in India spend money on in-app purchases. The average paying user spends $9.60 in monthly transactions per app with purchase activity globally and $8.78 in India.

The report provides a breakdown region, games, shopping and utility apps. The average user spends $0.50 per month on IAP per app with purchase activity (average paying user spends $9.60 per month) globally. In India, the average user spends $.27 and the average paying user spends $8.78 per month.

The average purchase amount is $12.77 on iOS, $6.19 on Android and $8.80 overall globally. In India the corresponding figures are $ 2.36 on iOS, $1.11 on Android and $ 1.32 overall, reflecting smaller ticket sizes of Indians.

Globally, 7.1 per cent of iOS users and 4.6 per cent of Android users make at least one payment per month. Asian users spend a monthly average of $0.70 per user per app; The Indian spend is $0.27 on a monthly average, which is higher than the Latin American spend at $0.16.

North American shoppers spend 2.5 times more than the average European app shopper, and three times more than Asian shoppers. The average global monthly in-app spends for gaming apps is $0.32; for shopping apps it is $2.68.

Ran Avrahamy, AppsFlyer, VP, Marketing, said, “As app developers lay out their development, marketing and engagement strategies, it is critical for them to understand the differences in in-app spending behaviours across different platforms, geographic regions and app categories. Our data shows that in-app spending continues to present a significant opportunity for app publishers and marketers. While only a small portion of app users actually spend money on in-app purchases, app developers and marketers can capitalise by ensuring they always offer an optimal in-app experience, and by constantly measuring and optimising their activities in order to build a strong base of loyal, valuable users.”

Click here to View full report

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment