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Sony Sab's 'Khidki' is based on real life funny incidents shared by viewers

The weekly show is slotted at 9:30 PM, starting June 28. At present 'Badi Door Se Aaye Hain' is running in this time slot allotted to the show, which will now move to 10 PM, replacing Sahib Biwi Aur Boss

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Sony Sab's 'Khidki' is based on real life funny incidents shared by viewers

Sony Sab's 'Khidki' is based on real life funny incidents shared by viewers

The weekly show is slotted at 9:30 PM, starting June 28. At present 'Badi Door Se Aaye Hain' is running in this time slot allotted to the show, which will now move to 10 PM, replacing Sahib Biwi Aur Boss

BestMediaInfo Bureau | Mumbai | June 23, 2016

Aishwarya-Sakhuja,-Umesh-Shukla,-Anooj-Kapoor,-JD-Majethia-&-Sarita-Josh (L-R) Aishwarya Sakhuja, Umesh Shukla, Anooj Kapoor, JD Majethia & Sarita Josh

Sab TV is set to launch a new weekly show, 'Khidki', which is slated to go on air on June 28, 2016 in the 9:30 PM slot Monday to Friday. The show is in the format of a mini-series and takes the time slot of 'Badi Door Se Aaye Hain', which now moves to 10 PM replacing 'Sahib Biwi Aur Boss'.

The show's concept revolves around real life funny stories of people that have been sent in by viewers all over India. What defines the mini-series is that 'real life' funny stories from audiences from all across India will be dramatized, developed and adapted for the small screen. The show is produced by JD Majethia and directed by Umesh Shukla.

The channel in partnership with well-known television producer JD Majethia and Bollywood director Umesh Shukla of 'Oh My God' fame had called in for entries for the show in March 2016. Over 8,000 entries have been received by the channel, of which some of the shortlisted stories are now ready to be presented.

Anooj Kapoor Anooj Kapoor

Anooj Kapoor, Senior EVP and Business Head, SAB TV, said, “We at SAB have always brought unique and different concepts for our viewers. With this project we are opening the doors to those Indian families who want to share their funny stories with the world. SAB TV will provide a platform on which these stories which will be showcased, a new story every week.”

The show will have a set of recurring actors like veteran Sarita Joshi, Rajeev Mehta, Lubna Salim, Aishwarya Sakhuja, to name a few, who will portray different characters in different stories, along with narration by JD Majethia who is also the host of the show. Each story will be weaved into episodes designed to last  minimum of three to eight episodes, depending on the length of each story.

The channel has planned a 360-degree marketing campaign for the show. It has embarked on a nine-series illustration based print advertising campaign, each depicting the kind of story that will be featured in Khidki. The campaign is being released across 23 national and regional publications. Further, illustration based outdoor hoardings will be put up across 10 towns with every site showcasing a unique creative, and a unique radio jingle sung by Raghubeer Yadav will be played across HSM stations and local trains.

Launched in March 2005, SAB TV is part of Sony Pictures Networks (formerly Multi Screen Media). With a core brand promise of 'Asli Mazaa SAB Ke Saath Aata Hai', the channel strongly believes in showcasing family humour.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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